{"id":18846,"date":"2024-01-08T12:45:24","date_gmt":"2024-01-08T11:45:24","guid":{"rendered":"https:\/\/www.travel-insight.fr\/emerging-trends-on-linkedin-in-2024\/"},"modified":"2024-09-02T16:23:27","modified_gmt":"2024-09-02T14:23:27","slug":"emerging-trends-on-linkedin-in-2024","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/emerging-trends-on-linkedin-in-2024\/","title":{"rendered":"Emerging trends on LinkedIn in 2024"},"content":{"rendered":"\n

Today we’re going to talk about LinkedIn, aka the professional social network par excellence!\nThe platform has experienced constant growth and evolution over the years.\nIn 2024, it’s more dynamic than ever, with new trends shaping the way professionals and businesses interact, connect and network. <\/p>\n\n

In this article, we’ll explore with you the emerging trends on LinkedIn, for the year 2024.<\/strong> Let’s get started!<\/p>\n\n

1\/ The rise of native video content <\/strong><\/p>\n\n

A trend not to be missed on LinkedIn in 2024: the rise of native video content<\/strong>.\nProfessionals are increasingly using video to share their knowledge, showcase their expertise and connect with their audience. <\/p>\n\n

While this was less the case on this network, unlike TikTok<\/a> or Instagram, native videos are given greater prominence by the algorithm in the News Feed, encouraging more users to create and share video content.\nSmile, you’re being filmed! <\/p>\n\n

\"\"<\/figure>\n

2\/ The rise of personal branding <\/strong><\/p>\n\n

Once again this year, authenticity remains at the heart of a good LinkedIn strategy. <\/p>\n\n

Posts, publications and comments that reflect the real personality of an individual or company generate greater engagement.\nUsers want to know you!\nThey are now looking for more human connections<\/strong> and authentic interactions<\/strong> rather than stereotyped messages. <\/p>\n\n

Today, many professionals share personal anecdotes and challenges they’ve overcome to inspire their audiences and create genuine connections.\nThis is where personal branding<\/strong> comes in.\nA well-constructed and regularly updated LinkedIn profile offers a virtual showcase for presenting expertise, career paths and achievements.\nIt’s a unique opportunity to tell your professional story in a captivating way, highlighting your key skills and know-how.\nGet writing!\n\u270d\ufe0f <\/p>\n\n

\"\"<\/figure>\n

3\/ Highlighting high value-added content <\/strong><\/p>\n\n

Professionals on LinkedIn increasingly recognize the value of quality content.<\/strong> Articles, infographics and case studies that provide real information and actionable insights are widely shared and commented on.\nThe emphasis is on creating informative content rather than simply promoting products or services. <\/p>\n\n

This is also the type of content that the platform’s algorithm will prioritize: the more interesting a post is and the more interest it generates, the more it will be pushed up the news feed!<\/p>\n\n

But what is effective content?\nWe take a closer look in our article on the best practices to adopt on LinkedIn<\/a>! <\/p>\n\n

4\/ The growth of BtoB influence<\/strong><\/p>\n\n

We’re not telling you anything, influence is<\/a> performing and continuing to develop in 2024.\nWhat is changing, however, is BtoB influence, which is booming on LinkedIn. <\/p>\n\n

This translates, for example, into the creation of partnerships between companies and influencers who have already established a reputation in their field.\nThese influencers then share content that highlights the company’s products or services, reaching an engaged and targeted audience, all in a more authentic way. <\/p>\n\n

Influencers also use Linkedin to promote and “sell” themselves as a brand, highlighting their work, collaborations, values and so on.\nWe’re also seeing the rise of UGC (User Generated Content) Creators on LinkedIn, who canvass future customers on this network while providing an expert point of view on communications. <\/p>\n\n

\"\"<\/figure>\n

5\/ Employee advocacy<\/strong><\/p>\n\n

Who better to talk about a company than its employees?\nThis is what we callemployee advocacy<\/strong>.\nA trend that continues to prove its worth in 2024!\nIn fact, content produced by employees generates 8 times more engagement than that proposed by brands or companies. <\/p>\n\n

The principle is simple: employees become ambassadors for their company, speaking out on LinkedIn about its values, news and other exciting topics. <\/p>\n\n

If you haven’t already done so, this is a trend you’ll want to adopt right away!\nBecause the benefits are numerous.\nIt’s a way of raising your brand’s profile, reinforcing your image and building a real relationship of trust with your prospects and partners.\nAs well as giving your communication a new meaning, it’s also a good way for employees to showcase their skills and develop soft skills.\nThe winning combo \ud83d\ude09 <\/p>\n\n

To sum up,<\/strong> in 2024 LinkedIn is becoming a space where professionals seek to make meaningful connections, share knowledge and create professional opportunities.\nEmerging trends emphasize native video content, authenticity, high value-added content and BtoB influence, with a focus on expertise and value-added content. <\/p>\n\n

Is your resolution for 2024 to breathe new life into your LinkedIn profile?\nWe offer training courses<\/strong> to help you be as effective as possible on this network! Contact us \ud83d\ude01<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"

Today we’re going to talk about LinkedIn, aka the professional social network par excellence! The platform has experienced constant growth and evolution over the years. In 2024, it’s more dynamic than ever, with new trends shaping the way professionals and businesses interact, connect and network. In this article, we’ll explore with you the emerging trends… Continue reading Emerging trends on LinkedIn in 2024<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":16452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[654],"tags":[],"class_list":["post-18846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-networking","entry"],"acf":[],"yoast_head":"\nEmerging trends on LinkedIn in 2024 – Travel Insight<\/title>\n<meta name=\"description\" content=\"Discover the emerging trends on LinkedIn in 2024, between personal branding, video content, and BtoB influence\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Mais ce passionn\u00e9 de techno et du web sait aussi communiquer et trouver le meilleur moyen pour g\u00e9n\u00e9rer du trafic ! L\u2019administratif, c\u2019est son quotidien, la communication digitale, une vocation. Il nous envoie d\u2019ailleurs un gif chaque jour, sur sa deuxi\u00e8me passion : la bonne table.","sameAs":["https:\/\/www.travel-insight.fr\/","https:\/\/www.linkedin.com\/in\/stanislaslucien\/","https:\/\/x.com\/https:\/\/twitter.com\/lustanislas?lang=fr"],"url":"https:\/\/www.travel-insight.fr\/en\/author\/admin\/"}]}},"featured_image_src":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2024\/01\/ITW-site-internet-11-600x400.png","featured_image_src_square":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2024\/01\/ITW-site-internet-11-600x600.png","author_info":{"display_name":"Stanislas Lucien","author_link":"https:\/\/www.travel-insight.fr\/en\/author\/admin\/"},"jetpack_featured_media_url":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2024\/01\/ITW-site-internet-11.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/posts\/18846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/comments?post=18846"}],"version-history":[{"count":1,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/posts\/18846\/revisions"}],"predecessor-version":[{"id":18848,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/posts\/18846\/revisions\/18848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/media\/16452"}],"wp:attachment":[{"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/media?parent=18846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/categories?post=18846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/en\/wp-json\/wp\/v2\/tags?post=18846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}