{"id":19047,"date":"2023-05-10T18:12:16","date_gmt":"2023-05-10T16:12:16","guid":{"rendered":"https:\/\/www.travel-insight.fr\/how-to-promote-a-region-through-press-relations-2\/"},"modified":"2024-09-02T16:24:23","modified_gmt":"2024-09-02T14:24:23","slug":"how-to-promote-a-region-through-press-relations-2","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/how-to-promote-a-region-through-press-relations-2\/","title":{"rendered":"How to promote a region through press relations?"},"content":{"rendered":"\n<p class=\"justification_texte\">Welcome to Poitiers and its beautiful surrounding villages.\nSituated in the Nouvelle-Aquitaine region, the capital of Poitiers is home to a wide range of emblematic sites that tell the story of French history as you stroll from palace to cathedral to ramparts.\nThe medieval city of Chauvigny, the tales and legends of Lusignan, Saint-Benoit Abbey and the famous Futuroscope are all within easy reach.\nHere we are, immersed between the treasures of the past and the modern world.   <\/p>\n\n<p class=\"justification_texte\">The Grand Poitiers Tourist Office orchestrates the tourism policy of the Urban Community (40 communes) of Grand Poitiers.\nIts main missions are economic development, consulting, communication, territorial promotion and welcoming visitors to this destination with its rich, high-quality, well-preserved heritage. <\/p>\n\n<p>How to promote a region through press relations?<\/p>\n\n<p>Today we meet B\u00e9n\u00e9dicte Breuls, Director of OTC Grand Poitiers.<\/p>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-normal-font-size\">1- Could you briefly introduce yourself and Grand Poitiers&#8217; mission?  <\/p>\n\n<p class=\"justification_texte\">Belgian by birth, French at heart, I joined the Grand Poitiers Tourist Office in July 2021, attracted by the destination&#8217;s delicious mix of temporalities, a cultural aura combined with a magnificent natural environment.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Ch1clKUI7OM\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Ch1clKUI7OM\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\"  display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\" width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">See this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/Ch1clKUI7OM\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/Ch1clKUI7OM\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/Ch1clKUI7OM\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/Ch1clKUI7OM\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/Ch1clKUI7OM\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/Ch1clKUI7OM\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/Ch1clKUI7OM\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Ch1clKUI7OM\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\"><a href=\"https:\/\/www.instagram.com\/p\/Ch1clKUI7OM\/?utm_source=ig_embed&amp;utm_campaign=loading\">A publication shared by Grand Poitiers (@grandpoitiers)<\/a><\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n<p class=\"justification_texte\">One of the main missions of the Grand Poitiers Tourist Office is to develop the destination&#8217;s reputation and reveal all the nuggets of the region.\nOf course, there&#8217;s the Futuroscope, but there&#8217;s much more: the destination abounds in other undeniable assets, including heritage, culture and nature, just 1h15 by train from Paris.   <\/p>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-normal-font-size\">2- What are your main lines of communication?<\/p>\n\n<p class=\"justification_texte\">Grand Poitiers is a destination where you can dream big and experience great things.<\/p>\n\n<p class=\"justification_texte\">With us, if you stay just one night?\nyou&#8217;ll regret it, because there&#8217;s so much to explore here, you&#8217;ll want to stay more than one night! <\/p>\n\n<p class=\"justification_texte\">First of all, the city of Poitiers, with its immensely rich history, then the Futuroscope for scientific thrills and reflections.\nYou can also explore the many treasures yet to be discovered in this region, which deserves to be better known. <\/p>\n\n<p class=\"justification_texte\">For sports enthusiasts and contemplative types alike, nature also plays a major role in the art of living at Grand Poitiers.<\/p>\n\n<p><\/p>\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-normal-font-size\">3- Who are your current and future targets?<\/p>\n\n<p class=\"justification_texte\">Our initial targets are the residents of Grand Poitiers and the Vienne department, who use the destination all year round.<\/p>\n\n<p class=\"justification_texte\">Local people, couples, families, residents of New Aquitaine and neighboring regions.\nFor day, weekend and short-break getaways in the great outdoors. <\/p>\n\n<p class=\"justification_texte\">Urban Ile-de-France customers, couples and families, for short stays and weekends<\/p>\n\n<p class=\"justification_texte\">Then there are our other priority markets: Spain, where families love Futuroscope, and where we work together to get them to stay and visit our heritage.\nBelgium and Holland, lovers of wide-open spaces and gastronomy. <\/p>\n\n<p class=\"justification_texte\">The Germans have a keen interest in history, and the English in the history of our region with Eleanor of Aquitaine, the emblematic figure of Poitiers.<\/p>\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-normal-font-size\">4- Why did you choose to work with Travel-Insight for PR management?  <\/p>\n\n<p class=\"justification_texte\">We had to develop our reputation, and this was achieved through press relations.<\/p>\n\n<p class=\"justification_texte\">We wanted to work with an agency that would accept the challenge of raising the destination&#8217;s profile.  <\/p>\n<\/p>\n<p><!-- wp:image aligncenter <\/p>\n\n\n\n\n\n\n\n--><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/05\/Visite-Poitiers.jpg\" alt=\"\" class=\"wp-image-7568\" width=\"384\" height=\"512\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/05\/Visite-Poitiers.jpg 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/05\/Visite-Poitiers-225x300.jpg 225w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/figure><\/div><\/p>\n<p><!-- wp:image aligncenter <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n<\/p>\n\n\n\n\n\n\n\n\n\n--><\/p>\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-normal-font-size\">5 &#8211; What message would you like to convey to tourism professionals?  <\/p>\n\n<p class=\"justification_texte\">For the tourism professional, it would be a good idea to introduce them to the destination in a way that is different from the great classics, and their customers here would be pleasantly surprised by the richness and dynamism of the region.<\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-normal-font-size\">6 &#8211; A final word?<\/p>\n\n<p class=\"justification_texte\">Come and discover a land that will amaze you!<\/p>\n\n<p class=\"justification_texte\">Let yourself be carried away on a journey through time, as past, present and future merge here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Poitiers and its beautiful surrounding villages. Situated in the Nouvelle-Aquitaine region, the capital of Poitiers is home to a wide range of emblematic sites that tell the story of French history as you stroll from palace to cathedral to ramparts. The medieval city of Chauvigny, the tales and legends of Lusignan, Saint-Benoit Abbey&hellip; <a class=\"more-link\" href=\"https:\/\/www.travel-insight.fr\/en\/how-to-promote-a-region-through-press-relations-2\/\">Continue reading <span class=\"screen-reader-text\">How to promote a region through press relations?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":15892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[553],"tags":[],"class_list":["post-19047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to promote a region through press relations? &#8211; Travel Insight<\/title>\n<meta name=\"description\" content=\"Welcome to Poitiers and its beautiful surrounding villages. 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