Interview with H\u00e9l\u00e8ne de Tayrac, President of the Salon International de la Plong\u00e9e Sous-Marine<\/strong><\/p>\n\n <\/p>\n\n The Salon International de la Plong\u00e9e Sous-Marine is THE must-attend event for scuba diving professionals and enthusiasts.<\/p>\n More than just a trade show, it’s an event in its own right, with conference rooms, photo exhibitions and a heated swimming pool where visitors can try their hand at everything from a first dive with a freediving champion to discovering scuba diving with specialized instructors.<\/p>\n\n How do you raise the profile of an event to attract visitors, divers, travelers and ocean lovers?<\/p>\n\n Meet H\u00e9l\u00e8ne de Tayrac, President of the Salon International de la Plong\u00e9e Sous-Marine.<\/p>\n\n Questions:<\/u><\/strong><\/p>\n\n 1 – Can you tell us a little about yourself and your event? <\/strong><\/p>\n\n When, 25 years ago, I decided to take up the challenge of meeting the expectations of divers dreaming of an event of their own, this was not my first attempt at organization and communication.<\/p>\n\n A graduate of EFAP (the French school for press attach\u00e9s), I first devoted myself to the complex world of medicine, which I know a little from my family background, as head of communications at the Gustave Roussy Institute in Villejuif, where I was responsible for launching the 1st “Ronald Mac Donald House” in France (a home for parents of hospitalized children).<\/p>\n\n In 1996, a change of horizon!\nAt the Eleuthera agency, I took charge of press relations for Albert Uderzo, father of Asterix, whom I accompanied for the release of his 30th album, “La gal\u00e8re d’Ob\u00e9lix”. <\/p>\n\n In 1998, with solid references and energy to spare, I decided to set up my own communications agency and founded HP Communication. In its wake, I created the first event 100% dedicated to diving…\nLe Salon de la Plong\u00e9e Sous-Marine. <\/p>\n\n Since then, I’ve become a major figure on the world underwater scene.<\/p>\n\n My audacity, intuition, energy and visionary perception of the very act of diving even earned me a place in the Women Divers Hall of Fame (WDHOF) in 2020.\nThis very exclusive circle includes very few European women: this nomination recognizes, among other things, my unfailing commitment at the head of the Salon International de la Plong\u00e9e Sous-Marine, an event recognized worldwide for its dynamism and the quality of its services. <\/p>\n\n In a world of enthusiasts, I know better than anyone how to highlight innovations, great ideas, the role of women and the positive influence of diving in contemporary society.<\/p>\n\n Scuba diving represents an economic sector in its own right, far more important than most people imagine.<\/p>\n\n The idea of creating a trade show stemmed from the need for those involved in the industry to come together to meet their public, be they amateurs or professionals.\nIncreasingly oriented towards pleasure, leisure and the “Zen” spirit, the Salon de la Plong\u00e9e contributes to the development of all activities linked to the underwater world. <\/p>\n\n For us, every edition has to have a new look.\nThe event is always an opportunity to welcome new exhibitors and offer new entertainment. <\/p>\n\n After 24 years, the Salon International de la Plong\u00e9e Sous-Marine continues to grow.\nThe event is recognized and appreciated the world over, and its organization has become a benchmark for quality and success in the exhibition sector. <\/p>\n\n In addition to the 4-day annual event, the Salon de la Plong\u00e9e organization participates in, and even co-organizes, most of the development operations for diving in France.<\/p>\n\n 2 – What is your current communications strategy to attract your main target, namely divers and ocean lovers?<\/strong><\/p>\n\n Diving is still too little known to the general public.\nPutting your head under the water and discovering the wonders of the underwater world attracts, but at the same time, scares. <\/p>\n\n Because for us, the Show is the essential showcase for developing the activity, and our aim is to democratize this activity and attract more and more people to practice it, whether for a few dives or to spark a passion.<\/p>\n\n For the next edition, we’re aiming to further raise the event’s profile, enhance the market and find new targets to attract a younger, less initiated population.<\/p>\n\n All diving enthusiasts are familiar with the show, and exhibitors from all over the world are present, some since the first edition.<\/p>\n\n This year, however, the aim is to extend this reputation even further and win over all sea and travel enthusiasts.<\/p>\n\n 3 – Why did you choose Travel-Insight to manage your social networks and press relations?<\/strong><\/p>\n![\"\"](\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2022\/10\/logo-generique-fd-blanc-grand-1024x718.jpg\"){kind=logo}
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