{"id":19112,"date":"2020-07-30T09:45:35","date_gmt":"2020-07-30T07:45:35","guid":{"rendered":"https:\/\/www.travel-insight.fr\/whats-new-on-instagram-for-travel\/"},"modified":"2020-07-30T09:45:35","modified_gmt":"2020-07-30T07:45:35","slug":"whats-new-on-instagram-for-travel","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/whats-new-on-instagram-for-travel\/","title":{"rendered":"What’s new on Instagram for travel?"},"content":{"rendered":"

The famous social network Instagram<\/a> continues to surprise us with a host of new features.
\nIt’s constantly developing and striving to meet the demanding expectations of its users.
\nEvery month, not one but several new features are released.
\nWe invite you to discover or rediscover them in this article. <\/p>\n

\n

Reels <\/strong><\/h2>\n

\"\"Reels recently appeared on Instagram in France.
\nThe aim is to compete with TikTok<\/a> by capitalizing on the popularity of short 15-second videos.
\nYou can create your own unique and original creations, taking advantage of proposed augmented reality effects, audio content from the music catalog, a timer and countdown timer to make your creation easier, and an alignment tool to enhance your transitions. <\/p>\n

Indeed, TikTok is gradually gaining ground, with over 800 million monthly active users.
\nIt is therefore essential for Instagram to innovate in order to capitalize on current trends.
\nAccording to the network, the aim is also to reveal new talent. <\/p>\n

This new content format can be published in a story, on your News Feed or sent by private message to your loved ones.
\nIf you decide to publish them on your feed, they will then be grouped together in a dedicated tab on your Instagram profile.
\nIn the Explorer section, you may have already noticed that a selection of Reels appears in the first position.
\nThis is a great way to quickly gain visibility.
\nIf one of your Reels appears in the Explorer tab, Instagram will send you a notification. <\/p>\n

So, are you ready to create your first Reels?<\/p>\n

Of course, you’ll be able to preview your video and add music, change the speed, and enhance it with an effect suggested by Instagram.<\/p>\n

Once you’ve created your Reels, you can add a final touch with a message, GIF or drawing, just like on a story.<\/p>\n

Also, when you share a Reels, you can choose the cover photo by scrolling through the sequences of your video.
\nHowever, if you’d like to place one of your film stills on the cover, that’s perfectly possible too. <\/p>\n

 <\/p>\n

Fighting cyberbullying<\/strong><\/h2>\n

\"\"On Youtube, it’s been possible to pin comments for a while now.
\nNow on Instagram, you can also select and pin a comment to the top of one of your posts using “Pin Comment”.
\nYou can pin up to 3 comments per post.
\nThe aim is to help combat cyberbullying by highlighting positive comments. <\/p>\n

The technique differs according to the type of phone: for Android, simply long-press on a comment to display a blue bar with the pin icon.
\nAnd for iOS, simply swipe left on the comment you wish to pin to see the icon. <\/p>\n

\"\"<\/p>\n

Instagram has also launched other complementary tools to enable influencers to combat cyberstalking.
\nIndeed, some of them receive numerous hateful comments on each of their posts, which can be very complicated.
\nTo better manage these comments, it is now possible to delete several at once (up to 25). <\/p>\n

You can also accept or refuse to be tagged and mentioned.
\nThere are several options: to allow everyone to tag and mention us, or only by accounts subscribed to your account, or to refuse tags and mentions altogether. <\/p>\n

For greater freedom, you can also manually validate each tag one after the other.<\/p>\n

Lives on Instagram and IGTV<\/strong><\/h2>\n

Another new feature concerns Instagram Lives.
\nIndeed, during containment this format recorded a 70% increase in views<\/a>.
\nWe were able to enjoy live cooking classes, sports lessons, make-up… To support these influencers, Instagram is launching the purchase of badges during Lives by users.
\nBy purchasing one of the badges on offer, a heart will appear next to their name, giving their comments greater visibility.
\nThe Lives creators will be remunerated from the amounts collected. <\/p>\n

\"\"<\/p>\n

This new development will soon be tested on a small group and then rolled out in several countries, including France.<\/p>\n

As for IGTV, here too there will be innovation for the benefit of influencers: from now on, ads will be visible directly in an IGTV.
\nThe ads will be active when the user clicks on the IGTV from the feed.
\nIGTV creators will receive 55% of advertising revenues.
\n(This is similar to the revenue earned on Youtube).
\nAs with the new Lives feature, advertising on IGTVs is currently being tested on a small group in the United States. <\/p>\n

Instagram statistics<\/strong><\/h2>\n

It’s also interesting to see changes in access to the social network’s statistics.
\nPreviously, you had to go to the top-left tab and click on statistics.
\nNow you can access them directly on your profile, between the Promotions and Contact buttons. <\/p>\n

\"\"<\/strong><\/p>\n

 <\/p>\n

Instagram Shopping<\/strong><\/h2>\n

As of July 9, Instagram is also making it easier to use Instagram Shopping with updated eligibility criteria.
\nIn concrete terms, this means that a greater number of businesses will now be able to use shopping tags to enable their community to buy their products directly via Instagram.
\nFor the moment, this new feature is only available in the United States. <\/p>\n

There are also plans to develop a direct payment service from the social network in the near future.
\nEverything is designed to simplify the act of buying. <\/p>\n

Now that we’ve taken a look at what’s new on Instagram, we can’t wait to see how Reels<\/a> in particular evolves and develops in relation to the competition: TikTok<\/a> and Youtube.<\/p>\n

From now on, everything can be accessed directly on Instagram, so there’s no need to switch social networks and go to TikTok to make a short-form video with effects.
\nAs we saw in a previous article, video<\/a> is a format that works extremely well for tourism players on social networks.
\nSo it would be interesting to take advantage of these new innovations to develop brand awareness and visibility, loyalty and, of course, sales. <\/p>\n

The social network is constantly improving to meet the needs of users, which will in turn improve the communication and influencer marketing operations carried out via this channel.
\nEverything is being done to improve the user experience, but above all to enhance communication between companies and influencers. <\/p>\n

It remains to be seen whether or not Short’s arrival on Youtube at the end of the year will upset this system…<\/p>\n","protected":false},"excerpt":{"rendered":"

The famous social network Instagram continues to surprise us with a host of new features. It’s constantly developing and striving to meet the demanding expectations of its users. Every month, not one but several new features are released. We invite you to discover or rediscover them in this article. Reels Reels recently appeared on Instagram… Continue reading What’s new on Instagram for travel?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":12776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[654],"tags":[],"class_list":["post-19112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-networking","entry"],"acf":[],"yoast_head":"\nWhat's new on Instagram for travel? – Travel Insight<\/title>\n<meta name=\"description\" content=\"Find out how Instagram has evolved again for travel professionals and all the new features.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/en\/whats-new-on-instagram-for-travel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's new on Instagram for travel?\" \/>\n<meta property=\"og:description\" content=\"Find out how Instagram has evolved again for travel professionals and all the new features.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travel-insight.fr\/en\/whats-new-on-instagram-for-travel\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Insight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/travelinsightfr\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-30T07:45:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/07\/social-media-travel-insight-voyage-instagram-tourisme-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1185\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stanislas Lucien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/lustanislas?lang=fr\" \/>\n<meta name=\"twitter:site\" content=\"@travelinsightfr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stanislas Lucien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/whats-new-on-instagram-for-travel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/whats-new-on-instagram-for-travel\\\/\"},\"author\":{\"name\":\"Stanislas Lucien\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#\\\/schema\\\/person\\\/2eb584d7c26497ac1a033e25615bb12b\"},\"headline\":\"What’s new on Instagram for travel?\",\"datePublished\":\"2020-07-30T07:45:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/whats-new-on-instagram-for-travel\\\/\"},\"wordCount\":1033,\"publisher\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/whats-new-on-instagram-for-travel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/social-media-travel-insight-voyage-instagram-tourisme-4.jpg\",\"articleSection\":[\"Social networking\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/whats-new-on-instagram-for-travel\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/whats-new-on-instagram-for-travel\\\/\",\"name\":\"What's new on Instagram for travel? 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