{"id":19125,"date":"2020-06-01T18:00:55","date_gmt":"2020-06-01T16:00:55","guid":{"rendered":"https:\/\/www.travel-insight.fr\/top-10-influencer-campaigns-in-tourism\/"},"modified":"2020-06-01T18:00:55","modified_gmt":"2020-06-01T16:00:55","slug":"top-10-influencer-campaigns-in-tourism","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/top-10-influencer-campaigns-in-tourism\/","title":{"rendered":"Top 10 influencer campaigns in tourism"},"content":{"rendered":"<p>It&#8217;s no secret that influencer marketing has already proved its worth to many players in the travel industry.<br \/>\nAfter analyzing a number of campaigns carried out in recent years for destinations, airlines and tour operators, we have selected 10 that stand out for their originality, creativity and impact.<br \/>\nInfluencer marketing is now an essential lever for visibility and brand awareness, and it would be a shame to miss out on it, as the tourism industry has clearly understood.    <\/p>\n<hr>\n<h2 style=\"text-align: center;\">Discover our selection of 10 influencer campaigns from the tourism sector that have made their mark on your social networks.<\/h2>\n<p><em>1 round-the-world internship, 1 100K job, 3 movie outings, 19 French cities, 1 4-legged traveler, top 10 most audacious projects :<\/em><\/p>\n<h2><strong>1 &#8211; The most publicized<\/strong><\/h2>\n<p><strong>100 days of polar night magic <\/strong><a href=\"https:\/\/www.visitfinland.com\/\">Visit Finland<\/a> in partnership with Finnair invited a host of nature-loving and outdoor influencers from the destination&#8217;s target countries to come and discover and experience 3 incredible months in Finland.<br \/>\nThe aim: to create original and inspiring content to highlight the appeal of the winter destination.<br \/>\nMore than 4,000 people applied, and 5 lucky people were chosen to go to Finland.<br \/>\nVisit Finland took the project a step further by producing a weekly web series filming the 5 influencers.<br \/>\nThis campaign was covered by a <strong>total of 808 media outlets.<\/strong> In addition, during the operation, the VisitFinland website was visited<strong> 641,500 times<\/strong> and the videos were<strong>viewed<\/strong> <strong>781,600 times<\/strong>. <em>100 days of polar night magic<\/em> created a large amount of<strong>content<\/strong> that could be reused by the destination.      <div class=\"video-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/W1bC5MJcBRY\" width=\"800\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/div><\/p>\n<h2><strong>2 &#8211; The most innovative<\/strong><\/h2>\n<p><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-3170 \" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-4.jpg\" alt=\"\" width=\"363\" height=\"528\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-4.jpg 395w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-4-206x300.jpg 206w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/>Bruno Maltor&#8217;s Best Internship in the World: <\/strong> In 2016, travel blogger Bruno Maltor launched his search for an intern to accompany him on his travels, all paid at \u20ac1,000 gross per month, with a pied-\u00e0-terre in Prague.<br \/>\nHe then put out a call for applications for this tempting internship offer on his social networks, notably through this <a href=\"https:\/\/www.youtube.com\/watch?v=sOWADD8aixY\">video<\/a>, insisting on a single criterion: creativity.<br \/>\nThe campaign was produced in partnership with AccorHotels.<br \/>\nAfter receiving over 800 video submissions, the jury worked together to select 5 finalists.<br \/>\nThey were invited to an AccorHotels showroom for individual interviews with the jury, which included Bruno Maltor, digital marketing experts and a traveler.<br \/>\nAnd in the end it was Sarah, a master&#8217;s student in audiovisual communication management, who was the chosen one and began her 6-month internship in February 2017 with Bruno Maltor.<br \/>\nThe travel blogger will then take her along on his influencer operations to create content.<br \/>\nShe will be featured in his Instagram stories or Youtube videos.<br \/>\nThis search for an intern for &#8220;the best internship in the world&#8221; enabled Bruno Maltor to create a buzz thanks to the press relays of numerous media such as Konbini, Le Figaro, L&#8217;adn, Le Bonbon, Le Quotidien du tourisme, Tourmag, and the list goes on&#8230;<br \/>\nThe campaign was a huge success.           <\/p>\n<h2>3 &#8211; The most global<\/h2>\n<p><strong>Best Job in the world <\/strong><a href=\"https:\/\/www.bestjobersblog.com\/\"><strong>Best Jobers<\/strong><\/a> In June 2013, Elisa won &#8220;Best Job in the world&#8221;, a competition organized by the Australian Tourism Board.<br \/>\nThe campaign went around the world, with Australia receiving no fewer than<strong> 330,000<\/strong> applications from<strong> 196 different countries.<\/strong> Elisa and Max, the French couple who won the job, flew to Australia for 6 months.<br \/>\nIt was from there that their lives took a turn and they became travel bloggers.<br \/>\nThey would work for the Australian destination, creating content, storytelling and e-influence.<br \/>\nTheir main mission: to make people dream on social networks and through a travel blog.      <div class=\"video-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/YfBSt76pXHk\" width=\"800\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/div><\/p>\n<h2>4 &#8211; The greediest<\/h2>\n<p><strong>#Eurofoodtrip<\/strong> Two European regions, Costa Brava in Spain and Emilia Romagna, have collaborated to create an influencer campaign with the aim of becoming the best gourmet destinations in Europe.<br \/>\nBoth regions boast an authentic taste identity and a rich cultural and natural heritage.<br \/>\nTo highlight these assets, they first created a blog dedicated to the food and wine of Emilia Romagna and the Costa Brava.<br \/>\nThen, they selected 5 bloggers and 1 videographer from different countries (France, Italy, Germany, USA, Canada) to come and live a blogtrip in the 2 places.<br \/>\nTheir missions: share their experiences live on social networks, write articles on their blogs and finally provide free-to-use high-definition photos of the 2 regions.<br \/>\nOn the <a href=\"https:\/\/www.web-escapades.fr\/project\/campagne-eurofoodtrip\/\">web-escapades blog<\/a>, you&#8217;ll find all the articles written for the French market.<br \/>\nYou can also watch the <a href=\"https:\/\/www.youtube.com\/watch?v=ad3bxqsQyN4\">videos<\/a> on the Costa Brava Pirineu de Girona Youtube channel.        <div class=\"video-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/ad3bxqsQyN4\" width=\"800\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>  This campaign received the  <strong>award for best marketing campaign in Europe at the World Travel Awards<\/strong><\/p>\n<h2><strong>5 &#8211; The fakest<\/strong><\/h2>\n<p><strong>Fyre Festival <\/strong> Perhaps you&#8217;ve watched the Netflix documentary tracing the history of this controversial festival?<br \/>\nIf not, we&#8217;ve got a quick recap for you: the Fyre festival was held on a private island in the Bahamas in 2017, planning a line-up of very famous artists and a luxury experience.<br \/>\nTickets ranged from $400 to $25,000.<br \/>\nTo get the word out about his event, Billy McFarland, CEO of Fyre festival, relied on his influencer campaign.<br \/>\nHe called on a large number of influencers, including celebrities (Kendall Jenner, Emily Ratajkowski, Bella Hadid&#8230;), paying them in exchange for photo posts announcing the event and inviting their communities to take part.<br \/>\nOn December 12, 63 influencers posted simultaneously on Instagram: an orange square with the hashtag #fyrefest, which was subsequently relayed by 400 influencers.<br \/>\nIn all, 300 million impressions in 24 hours.<br \/>\nThe campaign was a global success.         <img decoding=\"async\" class=\"aligncenter wp-image-3169 size-full\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-2.png\" alt=\"\" width=\"789\" height=\"491\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-2.png 789w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-2-300x187.png 300w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-2-768x478.png 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/>  A highly successful campaign that went around the world and sold out the event&#8230; but a failure once on site!<br \/>\nThe festival turned out to be a scam for participants, as the organization never had the means to realize its ambitions.<br \/>\nLegal action was taken against the event&#8217;s creators.<br \/>\nA campaign that will undoubtedly have left its mark!     <\/p>\n<h2><strong>6 &#8211; The most inspiring<\/strong><\/h2>\n<p><strong>Worldelse&#8217;s Tour de France<\/strong> For the launch of Remarkable France, a project created by Atout France and Sites &amp; Cit\u00e9s remarquables de France, Pauline and Beno\u00eet, photographers and travel bloggers, created content to highlight<strong> 19 towns<\/strong> in the national network of Sites &amp; Cit\u00e9s remarquables de France.<br \/>\nPauline and Beno\u00eet&#8217;s photos were featured on the<a href=\"https:\/\/www.france.fr\/fr\/campagne\/remarkablefrance\"> France.fr<\/a> website.<br \/>\nThe 19 towns include Ardennes M\u00e9tropole, Lun\u00e9ville, Dax, Saint-Di\u00e9-des-Vosges and Grand Figeac.    <\/p>\n<h2><strong><img decoding=\"async\" class=\"aligncenter wp-image-3168 size-full\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-3.jpg\" alt=\"\" width=\"789\" height=\"847\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-3.jpg 789w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-3-279x300.jpg 279w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-3-768x824.jpg 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/strong><\/h2>\n<h2><strong>7 &#8211; The most offbeat  <\/strong><\/h2>\n<p><strong>Transavia #VeryBadPic<\/strong> In 2018, airline <a href=\"https:\/\/www.youtube.com\/watch?v=YGbw6obP0NM\">Transavia<\/a> launched an Instagram contest with a creative, offbeat concept.<br \/>\nThe aim?<br \/>\nInvite Instagrammers to share their worst travel photos with the <strong>hashtag<\/strong> #VeryBadPic with the reward for the worst photo: a round-trip plane ticket for two people (3 winners).<br \/>\nFor Transavia, the objective of this campaign was to increase its community on the network and thus develop its visibility.<br \/>\nTo get the word out about this contest, they collaborated with influencers who shared a photo of a failed trip: @alicemechani, @lestudiodanielle, @alexvizeo, @enjoyphoenix&#8230;      <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3174 size-full\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-1.png\" alt=\"\" width=\"606\" height=\"438\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-1.png 606w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-1-300x217.png 300w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/>  What&#8217;s more, the operation aroused the interest of numerous media outlets, including Madame le Figaro, L&#8217;adn and Melty.  <\/p>\n<h2><strong>8 &#8211; The most adventurous<\/strong><\/h2>\n<p><strong>Chapka, generation trilogy<\/strong> <strong>around the world.<\/strong><\/p>\n<p><div class=\"video-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/ItrF-dA0DFg\" width=\"800\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/div>  G\u00e9n\u00e9ration Tour du monde are productions by the Coflocs (Florian Mosca and Laurent Lingelser) and co-produced by main sponsor Chapka Assurances<strong>, <\/strong>specialists in travel insurance, working holiday visas and round-the-world trips.<br \/>\nThe first &#8220;G\u00e9n\u00e9ration working holidays&#8221;, the second is &#8220;G\u00e9n\u00e9ration Expat&#8221; and finally the 3rd part &#8220;G\u00e9n\u00e9ration tour du monde&#8221; released in 2019.<br \/>\nIn their videos, which could be called web documentaries, they meet travelers who recount their period of itinerancy, their life transition, their adventures&#8230;<br \/>\nAfter one-shot releases on the big screen, each video is put online on Youtube, with a total of <strong>1,580,051 views<\/strong> for the 3 videos on the Chapka Assurances channel.<br \/>\nA great success for these operations and a great increase in Chapka&#8217;s notoriety.      <\/p>\n<h2><strong>9 &#8211; The boldest<\/strong><\/h2>\n<p><strong>Little Gypsy, traveling with your dog by TGV \ud83d\udc36<\/strong> Morgane, better known as Little Gypsy, has created a campaign with TGV to promote the possibility of <a href=\"https:\/\/littlegypsy.fr\/leurope-de-lest-en-train-avec-le-pass-interrail\/\">traveling with your dog<\/a> throughout Europe.<br \/>\nTo do this, she set off with Ayko from Marseille.<br \/>\nShe has written <a href=\"https:\/\/littlegypsy.fr\/voyager-avec-son-chien-en-tgv\/\">an article<\/a> on her blog in which she gives advice and talks about the conditions for being able to transport her dog on board the TGV.<br \/>\nShe also publishes Instagram posts and a video shared on her Youtube channel.     <strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3173 size-full\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-2.jpg\" alt=\"\" width=\"698\" height=\"351\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-2.jpg 698w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-2-300x151.jpg 300w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/strong><\/p>\n<h2><strong>10 &#8211; The most European<\/strong><\/h2>\n<p><strong>Interrail &#8211; Eurotrip<\/strong> In July 2018, Interrail partnered with destination Czech Republic and Poland to organize an influencer campaign with 3 travel influencers: WorldElse, Travel Me Happy and Little Gypsy.<br \/>\nThey spent two days in each city: in the Czech Republic, Cesky Krumlov, Ostrava, Tanvald and Prague, and in Poland, Krakow, Wroclaw and the Ojcow National Park.<br \/>\nTheir missions during this blogtrip: Instagram posts and instastories, Facebook and Twitter posts, an SEO-optimized article and video creation by Travel Me Happy and WorldElse. <div class=\"video-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/ttps0JMYwGk\" width=\"800\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div> In total across all networks,<strong> 1,189,653 people<\/strong> were reached, with a total of <strong>26,614 clicks<\/strong> to the Interrail website.<br \/>\nThe campaign was a success for the brand, which benefited from considerable visibility thanks to the influencers.<br \/>\nOf course, we could have continued this list with many more campaigns&#8230; Influencers play a vital role in the tourism sector, and campaigns stand out with ever more original and innovative concepts to promote a brand, develop brand awareness, build loyalty, transmit emotions and transform the communication operation into a lasting acquisition.    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no secret that influencer marketing has already proved its worth to many players in the travel industry. After analyzing a number of campaigns carried out in recent years for destinations, airlines and tour operators, we have selected 10 that stand out for their originality, creativity and impact. Influencer marketing is now an essential lever&hellip; <a class=\"more-link\" href=\"https:\/\/www.travel-insight.fr\/en\/top-10-influencer-campaigns-in-tourism\/\">Continue reading <span class=\"screen-reader-text\">Top 10 influencer campaigns in tourism<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":12496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[554],"tags":[],"class_list":["post-19125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-relations","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 10 influencer campaigns in tourism &#8211; Travel Insight<\/title>\n<meta name=\"description\" content=\"Discover all the best travel influencer campaigns that have taken place with brands in recent years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/en\/top-10-influencer-campaigns-in-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 10 influencer campaigns in tourism\" \/>\n<meta property=\"og:description\" content=\"Discover all the best travel influencer campaigns that have taken place with brands in recent years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travel-insight.fr\/en\/top-10-influencer-campaigns-in-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Insight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/travelinsightfr\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-01T16:00:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/travel-insight-communication-tourisme-influenceurs-voyage-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1185\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stanislas Lucien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/lustanislas?lang=fr\" \/>\n<meta name=\"twitter:site\" content=\"@travelinsightfr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stanislas Lucien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/top-10-influencer-campaigns-in-tourism\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/top-10-influencer-campaigns-in-tourism\\\/\"},\"author\":{\"name\":\"Stanislas Lucien\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#\\\/schema\\\/person\\\/2eb584d7c26497ac1a033e25615bb12b\"},\"headline\":\"Top 10 influencer campaigns in tourism\",\"datePublished\":\"2020-06-01T16:00:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/top-10-influencer-campaigns-in-tourism\\\/\"},\"wordCount\":1506,\"publisher\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/top-10-influencer-campaigns-in-tourism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/travel-insight-communication-tourisme-influenceurs-voyage-1.jpg\",\"articleSection\":[\"Influencer relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/top-10-influencer-campaigns-in-tourism\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/en\\\/top-10-influencer-campaigns-in-tourism\\\/\",\"name\":\"Top 10 influencer campaigns in tourism &#8211; 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