{"id":19157,"date":"2020-04-28T15:04:46","date_gmt":"2020-04-28T13:04:46","guid":{"rendered":"https:\/\/www.travel-insight.fr\/emojis-on-travel-and-tourism-social-networks\/"},"modified":"2020-04-28T15:04:46","modified_gmt":"2020-04-28T13:04:46","slug":"emojis-on-travel-and-tourism-social-networks","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/emojis-on-travel-and-tourism-social-networks\/","title":{"rendered":"Emojis on travel and tourism social networks"},"content":{"rendered":"

2.3 trillion interconnected messages (smartphones\/computers) incorporating at least one smile will be sent over the whole of 2020!
\nAn estimate based on a standardized context which, given the current context, could see its number increase.
\nAnd yes, in this article we’re going to talk about a fun tool that’s become a community manager<\/a>‘s best friend : the emoji<\/a>. <\/p>\n

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Emojis to add emotion to your publications<\/h2>\n

Behind their simple, good-natured appearance, emojis hide a number of secrets.
\nLet’s put ourselves in Champollion’s shoes and try to make contact with these modern-day hieroglyphs! <\/p>\n

First of all, an emoji is an ultra-powerful weapon in the age of web-social dominance, and represents a real challenge for all players in the tourism industry!
\nGoing back to the origins of the emoji, it’s particularly important to emphasize the utilitarian and communicative aspect that has been attributed to it since the very beginnings of its creation.
\nFor the record, this illustrated “language set” emanates from a very serious project, governed by the Unicode consortium (does this sound like one of those James Bond organizations to you too \ud83d\udd2b ).
\nThis private organization is working to meet the hidden need behind the name “Unicode”: to aggregate all the languages and dialects known throughout the world, as well as all cultures, whose content and representations would be made available to a universal keyboard.
\nThis web keyboard was adapted and modified to enable all individuals to communicate with each other.
\nThe Unicode consortium is therefore responsible for the first emojis, as well as all those that continue to appear, much to the delight of communications professionals!
\nEvery year, they decide which emojis to update.
\nBy the way, before getting to the heart of the matter, and if you’re interested, you can suggest the creation of new emojis right here \ud83d\udc49 Unicode<\/a> <\/p>\n

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The usefulness of emojis in travel<\/h2>\n

It’s no exaggeration to say that emojis have been everywhere and on every social network<\/a> for the past 2 years or so?
\nDoes it thrill you, or annoy you?
\nWe could almost challenge you to find us a Facebook or Instagram post or tweet that doesn’t include an emoticon in its content! <\/p>\n

So yes, these mini-illustrations of everyday life and travel (a sun, a palm tree, a volcano, a parasol, a western landscape…) are fully new types of social media tools when you take the time to think about them.
\nTake their use.
\nIt’s based on the very concept that dominates the major strategies of social networks: making people feel an emotion, an experience through a story.
\nWhat could be more practical and fun than offering everyone the chance to express themselves not through words, but through images?
\nUsers become designers of emotion and judgment.
\nAfter all, isn’t it emojis that have enabled Facebook to increase its range of interactions?
\nUntil recently, Facebook users could only like a publication, the famous “\ud83d\udc4d”.
\nA rather dictatorial way (when you step back) to give free rein to individual appreciation.
\nSince then, Facebook buttons have gained in diversity, allowing subscribers to laugh, cry, adore, be angry… everything that makes up the complexity of human appreciation. <\/p>\n

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This mutation through “interaction emojis” has enabled many Community Managers to review the overall appreciation of a publication.
\nWith this feature, there’s no longer any need to unfold hundreds of comments to take the \ud83c\udf21, with a simple swipe of \ud83d\udc41 we now have the ability to know whether the content has overall pleased (or not \ud83d\ude25).
\nA simple piece of data that nonetheless reflects the reality of things and the dependence we’ve developed on emoticons. <\/p>\n

In addition to expressing a mood at a given moment, emojis can also be used to create links quickly and easily.
\nThe ever-increasing number of new emojis, as well as the ever-more diverse themes they cover, help to reinforce the memorability of messages and the impact of communications.
\nIndeed, there’s a whole psychology behind technological developments, and it turns out that an image, however small, considerably enhances the ability to concentrate and remember.
\nTo illustrate this, a short extract from Alice in Wonderland: <\/p>\n

– “Alice, would you be so kind as to listen to your history lesson?” – Oh excuse me, but I’ll never get interested in a book without pictures, it’s no fun!
\n– My dear child, there are many valuable books in our world that are not illustrated!
\n– In your world perhaps, but in my world, the books all have beautiful pictures. <\/p>\n

Wouldn’t we agree with Alice?
\nIn fact, it’s been observed that emoticons lend a friendlier image to those who use them.
\nThey’re cool-attitude, fun and can really give your communication a more relaxed image, as long as they’re used wisely.
\nOne might even wonder whether, after all, emojis don’t offer a wealth of vocabulary to complement the alphabet!
\nA question that fully supports the success of the Unicode consortium’s mission: to integrate a new alphabet common to the web, so that people all over the world can speak the same language. <\/p>\n

In addition to making broadcast content much more attractive and meaningful, while at the same time simplifying it, the goal of global comprehension is also the emoji’s primary vocation.
\nUniversally speaking, a \ud83d\udc11 emoticon will always represent a sheep.
\nWhere it gets complicated is when we move on to the verbal transition of this sheep, if only in English: Sheep.
\nBut we also have Ship, Cheap, Chip, a mishmash that has no place in the world of emoticons and which tends to confirm that oral exchanges are tending to become rarer<\/strong> in favor of textual and illustrated exchanges.
\nAdmit it, don’t you feel a difference in your Call Vs SMS habits today compared to 2014? <\/p>\n

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Let’s go back to the cool-attitude we talked about before!
\nUsing emojis also makes it easier to establish contact with subscribers on social networks.
\nIt’s just another way of showing your sympathy and empathy.
\nThrough a discourse punctuated with images and universal codes, you come down from your ladder and put yourself on everyone’s level.
\nYour publications become more palpable, across all media.
\nThis applies to all B2C networks, but also to those designed for professional relations.
\nThe Linkedin network, for example, has adopted this trend, and emojis are now a standard feature, as is Twitter.
\nAs it happens, there are also emoticons fully adapted to the professional sphere: \ud83c\udf10\ud83d\udce7\ud83d\udcc8\ud83d\udcc2\ud83e\udd1d – A set of uncomplicated media that lighten up a message! <\/p>\n

When it comes to the leisure aspect of tourism, the use of emoticons seems more appropriate than ever to materialize dreams.
\nIndeed, the world of travel revolves around a single idea: dreaming.
\nWhat could be more conducive to dreaming than images?
\nImages support ideas that are already imagined in users’ heads.
\nAs we all know, photos and videos are an integral part of a publication with good reach, whether organic or sponsored, but what precedes the media – the description – is just as important. <\/p>\n

Using emojis to captivate readers<\/h2>\n

The wording of networks, whether Instagram or Facebook, is an extremely powerful lever for generating qualified engagement.
\nVery often, editorial strategies, the texts that accompany media content, help to capture attention, to make a virtual “Hey hoooo” \ud83d\udc4b.
\nIn short, optimized wording reduces scrolling and therefore improves engagement through likes, shares, comments, saves.
\nSo we can see that tourism professionals are tending to make their social networks more talkative in response to a “Social Media Optimization” approach.
\nHaven’t you noticed the increasingly long statuses on Instagram?
\nThis social network is moving towards editorial content, and emojis are here to break up the text in a bid to energize content.
\nWith a text area of up to 2,200 characters and a display area on the feed of just 125 characters (roughly 2 lines), emojis are attention-grabbers. <\/p>\n

The proof is below, where we see how a good proportion of travel influencers<\/a> capture attention and incite their followers to click on the highly prized “more… “The challenge then is to capitalize on these first 2 lines to implement a strategy of combined wording and emojis.
\nTravel” influencers tend to give their Instagram a microblogging status, and given that the social network doesn’t like in-between text (in fact, post performance is boosted either with very short text, or on the contrary, very long text), the use of emojis takes on its full meaning in terms of rhythm and punctuation!
\nDoing too much or too little is part of the recipe for success on Instagram, no matter how big or small your account \ud83d\ude09 !
\nIt’s up to you to test these two types of status to readjust your strategy, but you should know that posts between 1 and 50 characters now represent only 6.6% of publications in 2019, and that 36% of posts now incorporate more than 300 characters. <\/p>\n

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These performance figures come from a study carried out by Quintly, an insight analysis solution dedicated to Social Media<\/a>, which analyzed, in 2019, over 5.9 million publications.
\nRecent data that reflects current trends.
\nThis study also teaches us an ultra-relevant piece of data that underscores everything we told you about previously (drum roll \ud83e\udd41): Posts that contain emojis provoke far more interactions than those that don’t.
\nThe data also estimates that 50% of accounts, on Instagram, don’t use emoticons, which is to say that even today, 50% of Instagram profiles aren’t adopting the right technique \ud83d\ude2e! <\/p>\n

Whether your publication is dressed up with 2 or 10 emojis, that’s not the point – the important thing is to use them, period.
\nSeveral trends are also emerging: <\/p>\n