{"id":19191,"date":"2020-04-11T13:46:24","date_gmt":"2020-04-11T11:46:24","guid":{"rendered":"https:\/\/www.travel-insight.fr\/how-do-you-measure-the-impact-of-influencer-campaigns-in-the-tourism-industry\/"},"modified":"2020-04-11T13:46:24","modified_gmt":"2020-04-11T11:46:24","slug":"how-do-you-measure-the-impact-of-influencer-campaigns-in-the-tourism-industry","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/en\/how-do-you-measure-the-impact-of-influencer-campaigns-in-the-tourism-industry\/","title":{"rendered":"How do you measure the impact of influencer campaigns in the tourism industry?"},"content":{"rendered":"

Many influencer campaigns<\/a> are carried out every year in the tourism sector.
\nAs with any marketing campaign, it is essential to measure the impact of these campaigns in order to determine their effectiveness.
\nAs you can see, this analysis represents a very important challenge for any company.
\nThe main objective of an influencer campaign<\/a> is to transform marketing efforts into business for the brand.
\nWe’ll take a look at how to measure the impact of influencer campaigns in the tourism industry, and which indicators to rely on. <\/p>\n

What are the key indicators?<\/strong> <\/strong><\/p>\n

First of all, it’s important to mention that there are two types of key indicators: Perception indicators, which measure the impact of the campaign on brand awareness and visibility, and sales indicators, which measure the impact of the campaign on e-commerce sales.<\/p>\n

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First, we need to analyze the overall statistics of the influencer campaign:<\/p>\n