At a time when the World Health Organization (WHO) has declared COVID-19 a pandemic, and restrictive measures are being taken around the world, we feel it’s essential to take stock of the digital communications to be adopted by tourism professionals.
\nIndeed, our sector is one of the first to be affected by this crisis.
\nIn a context of confinement, social networks play a vital role for all brands, as it is on this channel that travelers will seek answers to their questions and a little escape. <\/p>\n
I want you to know that our entire team is at your disposal to help you, customers, partners or otherwise. Here are the key points to take into account in order to manage this crisis on social networks:<\/p>\n Whether on Facebook, Instagram or Twitter, take into consideration all the comments and private messages and personalize each response. Monitor your competitors on a daily basis, to find out what they’re doing, and highlight any reviews or comments they’ve received on their networks that could have a direct impact on you too. Look beyond social networks: blogs, forums, national, regional, general and specialized media. The coronavirus \/ Covid-19 crisis situation is constantly evolving, with new measures being taken every day. Use official websites such as France Diplomatie<\/a> to disseminate the right information in real time to your community.
\nIf we don’t pull together at this time, the disaster will be even greater.
\nDon’t hesitate to contact us via our contact form for a kind<\/a>, non-commercial reply<\/a>, and to get a personalized response, because every communication is different depending on the type of player. <\/p>\n1\/ Monitor your web and social media environment<\/strong><\/h2>\n
\nYou can work on language elements beforehand to save time, because in this context, it’s often the same questions that come up. <\/p>\n
\nIt’s also imperative to monitor your profile frequently, so you can quickly pick up on any exchanges or mentions and react to them if necessary. <\/p>\n
\nThe Google Alerts<\/a> tool can help you with this daily monitoring. <\/p>\n2\/ Be highly responsive<\/strong><\/h2>\n
\nYour social media communication must be in line with these measures.
\nIf you don’t speak up first, others will and are likely to spread erroneous or truncated information.
\nWe’re talking here mainly about foreign destinations that are closing their doors to French travelers, or travel agencies and tour operators who are the first to be affected. <\/p>\n
\nBe transparent in your communication and explain the facts to build trust. <\/p>\n