{"id":19265,"date":"2024-06-17T11:37:57","date_gmt":"2024-06-17T09:37:57","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/promocion-de-los-destinos-franceses-grand-poitiers\/"},"modified":"2024-06-17T11:37:57","modified_gmt":"2024-06-17T09:37:57","slug":"promocion-de-los-destinos-franceses-grand-poitiers","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/promocion-de-los-destinos-franceses-grand-poitiers\/","title":{"rendered":"Promoci\u00f3n de los destinos franceses: Grand Poitiers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La Oficina Comunitaria de Turismo del Grand Poitiers es un organismo p\u00fablico de car\u00e1cter industrial y comercial que aplica la pol\u00edtica tur\u00edstica de la autoridad intermunicipal del Grand Poitiers.<br \/>\nSu objetivo es gestionar el desarrollo, el asesoramiento, la promoci\u00f3n, la comunicaci\u00f3n y la acogida de este destino con un patrimonio rico, de calidad y bien conservado.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La Office de Tourisme Communautaire Grand Poitiers buscaba una agencia que se encargara de las relaciones con la prensa en los mercados franc\u00e9s y belga franc\u00f3fono durante 2 a\u00f1os (2022-2024), con el fin de desarrollar la imagen de marca y el conocimiento del destino Grand Poitiers en el departamento de Vienne (86) y garantizar su enfoque promocional.  <\/span><\/p>\n<p><strong>La respuesta y las medidas adoptadas por la agencia :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desarrollo y gesti\u00f3n de la estrategia de prensa  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crea una lista de periodistas objetivo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Producci\u00f3n y distribuci\u00f3n de 15 comunicados de prensa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redacci\u00f3n y producci\u00f3n gr\u00e1fica del dossier de prensa  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organizaci\u00f3n de visitas de prensa individuales  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestionar las peticiones y solicitudes entrantes de los periodistas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informes y an\u00e1lisis de las escisiones<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La Oficina Comunitaria de Turismo del Grand Poitiers, establecimiento p\u00fablico industrial y comercial, busca una agencia que gestione las relaciones con la prensa en los mercados franc\u00e9s y belga franc\u00f3fono de 2022 a 2024, con el fin de desarrollar la imagen de marca y la notoriedad del destino Grand Poitiers, situado en la Vienne (86), y promocionar su rico y preservado patrimonio.<\/p>\n","protected":false},"featured_media":17231,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19265","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Promoci\u00f3n de los destinos franceses: Grand Poitiers &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/promocion-de-los-destinos-franceses-grand-poitiers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promoci\u00f3n de los destinos franceses: Grand Poitiers\" \/>\n<meta property=\"og:description\" content=\"La Oficina Comunitaria de Turismo del Grand Poitiers, establecimiento p\u00fablico industrial y comercial, busca una agencia que gestione las relaciones con la prensa en los mercados franc\u00e9s y belga franc\u00f3fono de 2022 a 2024, con el fin de desarrollar la imagen de marca y la notoriedad del destino Grand Poitiers, situado en la Vienne (86), y promocionar su rico y preservado patrimonio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/promocion-de-los-destinos-franceses-grand-poitiers\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Insight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/travelinsightfr\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@travelinsightfr\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/etudes-de-cas\\\/promocion-de-los-destinos-franceses-grand-poitiers\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/etudes-de-cas\\\/promocion-de-los-destinos-franceses-grand-poitiers\\\/\",\"name\":\"Promoci\u00f3n de los destinos franceses: Grand Poitiers &#8211; 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