{"id":19268,"date":"2024-06-17T11:36:31","date_gmt":"2024-06-17T09:36:31","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/promover-el-patrimonio-frances-la-abadia-de-royaumont\/"},"modified":"2024-06-17T11:36:31","modified_gmt":"2024-06-17T09:36:31","slug":"promover-el-patrimonio-frances-la-abadia-de-royaumont","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/promover-el-patrimonio-frances-la-abadia-de-royaumont\/","title":{"rendered":"Promover el patrimonio franc\u00e9s: la Abad\u00eda de Royaumont"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Situada en el Val d&#8217;Oise, a las afueras de Par\u00eds, la Abad\u00eda de Royaumont es un destino de evasi\u00f3n que atrae a decenas de miles de visitantes cada a\u00f1o. La Abad\u00eda de Royaumont es una joya del arte g\u00f3tico rodeada de notables jardines, que Luis IX (el futuro San Luis) mand\u00f3 construir en 1228.<br \/>\nSituada a menos de una hora de Par\u00eds, en el Val d&#8217;Oise, es una de las abad\u00edas m\u00e1s bellas de Francia.<br \/>\nLa Fundaci\u00f3n Royaumont conserva y enriquece este patrimonio, revitaliz\u00e1ndolo mediante la acogida, el apoyo y el acompa\u00f1amiento de artistas de la m\u00fasica y la danza.<br \/>\nLos equipos de la abad\u00eda encargaron a Travel-Insight la gesti\u00f3n de sus relaciones con la prensa, la presentaci\u00f3n de sus novedades y el aumento de su presencia medi\u00e1tica en la prensa francesa.   <\/span><\/p>\n<p><strong>La respuesta y las medidas adoptadas por la agencia :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desarrollo y gesti\u00f3n de la estrategia de prensa  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crea una lista de periodistas objetivo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Producci\u00f3n y distribuci\u00f3n de 8 comunicados de prensa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presentaci\u00f3n a la prensa de la nueva exposici\u00f3n &#8220;Des Arbres &amp; des Hommes&#8221; en el Jardin des 9 Carr\u00e9s (comunicado de prensa y visitas de prensa)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organizaci\u00f3n de visitas de prensa en grupo e individuales  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestionar las peticiones y solicitudes entrantes de los periodistas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gesti\u00f3n de una asociaci\u00f3n entre el IFTM Top Resa y la Biblioth\u00e8que Musicale La Grange-Fleuret (Fundaci\u00f3n Royaumont)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informes y an\u00e1lisis de las escisiones<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Situada en el Val d&#8217;Oise, la Abad\u00eda de Royaumont, joya g\u00f3tica fundada por Luis IX en 1228, ha designado a Travel-Insight para gestionar sus relaciones con la prensa y aumentar su presencia medi\u00e1tica en Francia.<\/p>\n","protected":false},"featured_media":17251,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19268","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO 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