{"id":19288,"date":"2024-06-17T11:38:12","date_gmt":"2024-06-17T09:38:12","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/apoyo-a-las-relaciones-con-la-prensa-para-el-salon-international-de-la-plongee-sous-marine-salon-internacional-del-buceo-submarino\/"},"modified":"2024-06-17T11:38:12","modified_gmt":"2024-06-17T09:38:12","slug":"apoyo-a-las-relaciones-con-la-prensa-para-el-salon-international-de-la-plongee-sous-marine-salon-internacional-del-buceo-submarino","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/apoyo-a-las-relaciones-con-la-prensa-para-el-salon-international-de-la-plongee-sous-marine-salon-internacional-del-buceo-submarino\/","title":{"rendered":"Apoyo a las relaciones con la prensa para el Salon International de la Plong\u00e9e Sous-Marine (Sal\u00f3n Internacional del Buceo Submarino)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">HP Communication, organizaci\u00f3n fundadora del Sal\u00f3n Internacional de la Plong\u00e9e Sous-Marine, encarg\u00f3 a Travel-Insight, de septiembre de 2022 a enero de 2023, la cobertura medi\u00e1tica de la 24\u00aa edici\u00f3n del Sal\u00f3n Internacional de la Plong\u00e9e Sous-Marine, que se celebr\u00f3 del 6 al 9 de enero de 2023.<br \/>\nEl objetivo era promocionar el Sal\u00f3n entre la prensa francesa y franc\u00f3fona para aumentar el n\u00famero de visitantes y dar a conocer el Sal\u00f3n. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La feria fue un \u00e9xito y atrajo a 60.500 visitantes, un 35% m\u00e1s que en 2022.<\/span><\/p>\n<p><strong>La respuesta y las medidas adoptadas por la agencia :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desarrollo y gesti\u00f3n de la estrategia de prensa del Sal\u00f3n de septiembre de 2022 a enero de 2023<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crea una lista de periodistas objetivo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Producci\u00f3n y distribuci\u00f3n de 6 comunicados de prensa y 1 dossier de prensa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organizaci\u00f3n de una rueda de prensa  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestionar las peticiones y solicitudes entrantes de los periodistas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestionar las acreditaciones de prensa antes y durante el espect\u00e1culo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gesti\u00f3n de la zona de prensa de la exposici\u00f3n  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informes y an\u00e1lisis de las escisiones<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>HP Communication, fundador del Salon International de la Plong\u00e9e Sous-marine, ha encargado a Travel-Insight la cobertura medi\u00e1tica de la 24\u00aa edici\u00f3n del sal\u00f3n, que se celebrar\u00e1 en enero de 2023, con un aumento del 35% de visitantes, hasta 60.500.<\/p>\n","protected":false},"featured_media":17171,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19288","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apoyo a las relaciones con la prensa para el Salon International de la Plong\u00e9e 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