{"id":19303,"date":"2023-04-27T15:08:32","date_gmt":"2023-04-27T13:08:32","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/creacion-de-contenidos-para-el-hotel-viva-wyndham-v-samana-en-la-republica-dominicana\/"},"modified":"2024-09-03T10:44:59","modified_gmt":"2024-09-03T08:44:59","slug":"creacion-de-contenidos-para-el-hotel-viva-wyndham-v-samana-en-la-republica-dominicana","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/creacion-de-contenidos-para-el-hotel-viva-wyndham-v-samana-en-la-republica-dominicana\/","title":{"rendered":"Creaci\u00f3n de contenidos para el hotel Viva Wyndham V Saman\u00e1 en la Rep\u00fablica Dominicana"},"content":{"rendered":"\r\n<div class=\"wp-block-columns bloc-content-etude-cas is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">&#13;\n<h3 class=\"wp-block-heading\">El briefing del cliente &#8211; Necesidades y objetivos del cliente :<\/h3>&#13;\n\r\n\r\n&#13;\n<p>Como parte de su renovaci\u00f3n y de la apertura de un nuevo edificio con nuevas habitaciones, Viva Wyndham recurri\u00f3 a Travel-Insight para renovar su fototeca y videoteca.\nEl hotel quer\u00eda dar a conocer a las parejas j\u00f3venes de vacaciones ofreci\u00e9ndoles una experiencia de cliente real.\nLejos de la cl\u00e1sica sesi\u00f3n de fotos, el objetivo de esta creaci\u00f3n de contenidos era producir fotos aut\u00e9nticas y un v\u00eddeo del hotel con los que los viajeros pudieran identificarse.  <\/p>&#13;\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"wp-block-columns bloc-content-etude-cas-1-image is-style-travelinsight-columns-overlap has-light-grey-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">&#13;\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-7459\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-1024x683.jpg\" alt=\"\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-1024x683.jpg 1024w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-300x200.jpg 300w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-768x512.jpg 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-1536x1024.jpg 1536w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-2048x1365.jpg 2048w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-600x400.jpg 600w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-1568x1045.jpg 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"wp-block-columns bloc-content-etude-cas is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">&#13;\n<h3 class=\"wp-block-heading\">La respuesta a la que llegamos y las acciones emprendidas :<\/h3>&#13;\n\r\n\r\n&#13;\n<p>El rodaje se planific\u00f3 con antelaci\u00f3n, empezando por la selecci\u00f3n de modelos en la Rep\u00fablica Dominicana.\nOptamos por seleccionar a dos parejas con distintos colores de piel para no ser comunitarios en la comunicaci\u00f3n y poder utilizar el contenido en los distintos mercados a los que el hotel quer\u00eda dirigirse.\nGracias a nuestra red local, pudimos encontrar f\u00e1cilmente varios modelos y hacer una selecci\u00f3n para dar al cliente la posibilidad de elegir.\nUna vez que Viva Wyndham hubo seleccionado a las modelos, trabajamos en todos los aspectos art\u00edsticos, con un calendario basado en los d\u00edas en que se rodar\u00edan las distintas escenas de v\u00eddeo y fotos.\nEn el lugar de rodaje, tambi\u00e9n gestionamos el vestuario, el maquillaje y el peinado de las modelos y, por supuesto, todas las sesiones fotogr\u00e1ficas.\nFue un rodaje intenso de dos d\u00edas, \u00a1pero los resultados esperados se cumplieron con creces!       <\/p>&#13;\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"wp-block-columns bloc-content-etude-cas is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">&#13;\n<h3 class=\"wp-block-heading\">Resultados cualitativos \/ Productos<\/h3>&#13;\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"wp-block-columns bloc-content-instagram is-style-default has-light-grey-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">&#13;\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"753\" height=\"1024\" class=\"wp-image-7460\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-1171-753x1024.jpg\" alt=\"\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-1171-753x1024.jpg 753w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-1171-221x300.jpg 221w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-1171-768x1044.jpg 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-1171-1130x1536.jpg 1130w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-1171-1507x2048.jpg 1507w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-1171-1568x2131.jpg 1568w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-1171-scaled.jpg 1508w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">&#13;\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" class=\"wp-image-7461\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-drone-91-768x1024.jpg\" alt=\"\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-drone-91-768x1024.jpg 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-drone-91-225x300.jpg 225w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-drone-91-1152x1536.jpg 1152w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-drone-91-1536x2048.jpg 1536w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-drone-91-1568x2091.jpg 1568w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-drone-91-scaled.jpg 1538w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\r\n<\/div>\r\n\r\n<div class=\"wp-block-columns bloc-content-instagram is-style-default has-light-grey-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">&#13;\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-7462\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-3341-1024x683.jpg\" alt=\"\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-3341-1024x683.jpg 1024w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-3341-300x200.jpg 300w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-3341-768x512.jpg 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-3341-1536x1024.jpg 1536w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-3341-2048x1365.jpg 2048w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-3341-600x400.jpg 600w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-3341-1568x1045.jpg 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">&#13;\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-7463\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-1-1024x683.jpg\" alt=\"\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-1-1024x683.jpg 1024w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-1-2048x1365.jpg 2048w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-1-1568x1045.jpg 1568w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-1-300x200.jpg 300w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-1-768x512.jpg 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-1-1536x1024.jpg 1536w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/viva-wyndham-v-samana-69-1-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\r\n<\/div>\r\n\r\n<div class=\"wp-block-columns bloc-content-etude-cas is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">&#13;\n<h3 class=\"wp-block-heading\">Beneficios obtenidos<\/h3>&#13;\n\r\n\r\n&#13;\n<p>Produjimos m\u00e1s de 100 fotos para el hotel y una presentaci\u00f3n global en v\u00eddeo.  <\/p>&#13;\n\r\n\r\n&#13;\n<p>Todas las fotos y v\u00eddeos se utilizar\u00e1n en las redes sociales de Viva Wyndham, as\u00ed como en vallas publicitarias en Canad\u00e1, EE.UU. y la Rep\u00fablica Dominicana.<\/p>&#13;\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Para renovar su fototeca, el grupo hotelero Viva Wyndham nos confi\u00f3 toda la creaci\u00f3n de su contenido fotogr\u00e1fico y de v\u00eddeo.<br \/>\nDesde la direcci\u00f3n art\u00edstica, pasando por la elecci\u00f3n de modelos, hasta el rodaje de fotos y v\u00eddeos, el montaje y la producci\u00f3n, es un gran proyecto que estamos encantados de haber podido llevar a cabo.   <\/p>\n","protected":false},"featured_media":15771,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19303","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Redes Sociales - TikTok desde la Rep\u00fablica Dominicana<\/title>\n<meta name=\"description\" content=\"Descubre m\u00e1s sobre nuestra operaci\u00f3n en la cuenta de TikTok de la Rep\u00fablica Dominicana en 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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