{"id":19345,"date":"2023-04-27T16:28:38","date_gmt":"2023-04-27T14:28:38","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/edv-campana-publicitaria-a-gran-escala-en-las-redes-sociales\/"},"modified":"2024-09-03T10:45:08","modified_gmt":"2024-09-03T08:45:08","slug":"edv-campana-publicitaria-a-gran-escala-en-las-redes-sociales","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/edv-campana-publicitaria-a-gran-escala-en-las-redes-sociales\/","title":{"rendered":"EDV &#8211; Campa\u00f1a publicitaria a gran escala en las redes sociales."},"content":{"rendered":"\r\n<div class=\"wp-block-columns bloc-content-etude-cas is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">&#13;\n<h3 class=\"wp-block-heading\">El briefing del cliente &#8211; Necesidades y objetivos del cliente :<\/h3>&#13;\n\r\n\r\n&#13;\n<p class=\"wp-block-paragraph\">El reto clave es apoyar la recuperaci\u00f3n del sector poniendo de relieve el valor a\u00f1adido de los profesionales del turismo: operadores tur\u00edsticos, agentes de viajes, etc.  <\/p>&#13;\n\r\n\r\n&#13;\n<p class=\"wp-block-paragraph\">El objetivo era animar al p\u00fablico a recurrir a un experto en turismo para organizar su pr\u00f3ximo viaje.  <\/p>&#13;\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"wp-block-columns bloc-content-etude-cas-1-image is-style-travelinsight-columns-overlap has-light-grey-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">&#13;\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"465\" class=\"wp-image-7444\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/edv-1024x465.jpg\" alt=\"\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/edv-1024x465.jpg 1024w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/edv-300x136.jpg 300w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/edv-768x349.jpg 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/edv-1536x698.jpg 1536w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/edv-1568x712.jpg 1568w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/edv.jpg 1710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\r\n<\/div>\r\n\r\n<div class=\"wp-block-columns bloc-content-etude-cas is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">&#13;\n<h3 class=\"wp-block-heading\">La respuesta a la que llegamos y las acciones emprendidas :<\/h3>&#13;\n\r\n\r\n&#13;\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, creamos una estrategia de difusi\u00f3n de 2 semanas para la campa\u00f1a \u00abtiempo libre\u00bb de Entreprises du Voyage, destinada a estimular la temporada primavera-verano de los profesionales del sector.\nPara empezar, definimos el p\u00fablico objetivo, preparamos el contenido editorial y establecimos un calendario coherente, desglosando al mismo tiempo el presupuesto asignado.   <\/p>&#13;\n\r\n\r\n&#13;\n<p class=\"wp-block-paragraph\">Se lanz\u00f3 tras la primera vuelta de las elecciones y en \u00e9l aparec\u00edan los candidatos que hab\u00edan sido destituidos.  <\/p>&#13;\n\r\n\r\n&#13;\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, distribuimos estos 10 visuales en Facebook e Instagram con 3 objetivos publicitarios: cobertura, interacciones y tr\u00e1fico.  <\/p>&#13;\n\r\n\r\n&#13;\n<p class=\"wp-block-paragraph\">Por \u00faltimo, medimos los resultados elaborando un informe de campa\u00f1a con los KPI supervisados.  <\/p>&#13;\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"wp-block-columns bloc-content-etude-cas is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">&#13;\n<h3 class=\"wp-block-heading\">Resultados cualitativos \/ Productos<\/h3>&#13;\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"wp-block-columns bloc-content-instagram is-style-default has-light-grey-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">&#13;\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"7441\" class=\"wp-image-7441\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/LesEntreprisesDuVoyage_Campagne_A44-724x1024.png\" alt=\"\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/LesEntreprisesDuVoyage_Campagne_A44-724x1024.png 724w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/LesEntreprisesDuVoyage_Campagne_A44-212x300.png 212w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/LesEntreprisesDuVoyage_Campagne_A44-768x1086.png 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/LesEntreprisesDuVoyage_Campagne_A44.png 992w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/figure>\r\n\r\n&#13;\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"7442\" class=\"wp-image-7442\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/LesEntreprisesDuVoyage_Campagne_A42-724x1024.png\" alt=\"\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/LesEntreprisesDuVoyage_Campagne_A42-724x1024.png 724w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/LesEntreprisesDuVoyage_Campagne_A42-212x300.png 212w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/LesEntreprisesDuVoyage_Campagne_A42-768x1086.png 768w, https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/LesEntreprisesDuVoyage_Campagne_A42.png 992w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/figure>\r\n\r\n&#13;\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"7443\" class=\"wp-image-7443\" src=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/LesEntreprisesDuVoyage_Campagne_A410-724x1024.png\" alt=\"\" srcset=\"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2023\/04\/LesEntreprisesDuVoyage_Campagne_A410-724x1024.png 724w, 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