{"id":19422,"date":"2022-04-06T18:14:56","date_gmt":"2022-04-06T16:14:56","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/anterior-misterio-y-comedia\/"},"modified":"2024-09-03T10:45:30","modified_gmt":"2024-09-03T08:45:30","slug":"anterior-misterio-y-comedia","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/anterior-misterio-y-comedia\/","title":{"rendered":"Anterior : Misterio y comedia"},"content":{"rendered":"\r\n
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El escrito de nuestro cliente y sus problemas<\/strong><\/h3> \n\r\n\r\n \n

Convious es un aliado de las industrias del ocio y el turismo (parques tem\u00e1ticos, museos, atracciones tur\u00edsticas, etc.).\nUtilizando una plataforma de comercio electr\u00f3nico SaaS, Convious desarrolla una gama de herramientas digitales personalizadas impulsadas por la Inteligencia Artificial (pero tambi\u00e9n por su s\u00faper equipo de desarrolladores).\nSus herramientas est\u00e1n dise\u00f1adas para ayudar a sus socios a mejorar la experiencia de los visitantes e impulsar el rendimiento del comercio electr\u00f3nico antes, durante y despu\u00e9s de su visita, ofreci\u00e9ndoles una experiencia de navegaci\u00f3n m\u00e1s fluida y adaptada a sus necesidades. <\/p> \n\r\n\r\n \n

Antes, durante y despu\u00e9s de la visita.<\/strong><\/p> \n\r\n\r\n \n

Como parte de su participaci\u00f3n en la exposici\u00f3n Museum Connections, Convious pretend\u00eda animar a un centenar de sus posibles visitantes a visitar su stand de expositor, atrayendo su atenci\u00f3n antes de que acudieran a la exposici\u00f3n.\nEl objetivo era crear un primer contacto f\u00edsico sobre su negocio y la soluci\u00f3n Convious, y generar clientes potenciales cualificados. <\/p> \n<\/div>\r\n<\/div>\r\n \n

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La posici\u00f3n creativa de la agencia<\/strong><\/h3> \n\r\n\r\n \n

Para esta campa\u00f1a, Convious decidi\u00f3 regalar a tres de sus clientes potenciales entradas para Roland Garros.\n\u00bfY qu\u00e9 mejor manera de atraer a posibles clientes que con una buena historia, te\u00f1ida de misterio? <\/p> \n\r\n\r\n \n

Por ello, el equipo de Travel-Insight ha creado un escenario inspirado en la realidad hist\u00f3rica.\nRoland Garros, un avezado aviador que muri\u00f3 en el frente en 1918, dej\u00f3 atr\u00e1s a una mujer a la que hab\u00eda amado con locura, Marcelle, as\u00ed como 5 ejemplares secretos de sus edificantes memorias sobre los inicios de la aviaci\u00f3n y la Primera Guerra Mundial.\nEstas memorias, perdidas y luego encontradas, se publicaron por primera vez en 1966; la versi\u00f3n completa no se public\u00f3 hasta 2016. <\/p> \n\r\n\r\n \n

Bas\u00e1ndose en estos hechos, nuestro equipo imagin\u00f3 el siguiente escenario: antes de su muerte, en su testamento escrito en el frente, Roland Garros conf\u00eda a Marcelle las copias de sus memorias guardadas en una caja fuerte bajo llave, y le da una lista de personas de confianza, entre las que debe elegir a 3 personas. <\/p> \n\r\n\r\n \n

Incapaz de elegir, Marcelle acaba mezclando las llaves con otras, y env\u00eda una carta y una llave a cada persona de la lista… <\/p> \n\r\n\r\n \n

Lo has adivinado, \u00a1esta lista no es otra que la de los clientes potenciales de nuestro cliente Convious!\nCada uno de ellos recibe una carta sellada que contiene una llave… y se entera de que un cofre misterioso estar\u00e1 en el stand de Convious en Museum Connections.\n\u00a1Cada uno de ellos podr\u00eda tener literalmente la clave del misterio! <\/p> \n<\/div>\r\n<\/div>\r\n\r\n

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Genera clientes potenciales cualificados y consigue que la gente te conozca en una feria: utiliza la historia para construir tus comunicaciones y conectar con tus clientes potenciales.<\/p>\n","protected":false},"featured_media":14583,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19422","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"\nAnterior : Misterio y comedia – Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/anterior-misterio-y-comedia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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