{"id":19935,"date":"2024-06-16T11:10:17","date_gmt":"2024-06-16T09:10:17","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\/"},"modified":"2024-06-16T11:10:17","modified_gmt":"2024-06-16T09:10:17","slug":"modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\/","title":{"rendered":"Modernizar la imagen de un acontecimiento: el Foro de Pioneros"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tras 3 a\u00f1os de ausencia, el Foro de los Pioneros vuelve en su 21\u00aa edici\u00f3n.<\/span><span style=\"font-weight: 400;\">\u00aa edici\u00f3n<\/span><span style=\"font-weight: 400;\">  una edici\u00f3n muy especial, coorganizada por ESCAET y Travel-Insight.<br \/>\nPara su regreso en mayo de 2023, el Foro de Pioneros quiso imponer una imagen m\u00e1s elegante y moderna que transmitiera su cambio a todo el mundo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ello, Travel-Insight ha trabajado en un nuevo logotipo que modernice la empresa y refleje sus valores de intercambio y conocimiento.<\/span><\/p>\n<p><strong>Complejidad de la misi\u00f3n :  <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transformar la imagen de un acontecimiento que desde el a\u00f1o 2000 se ha consolidado en el mundo del turismo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Representar la modernidad del Foro de Pioneros y sus valores de compartir y conocer  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tener un logotipo que destaque y sea original manteniendo una est\u00e9tica seria e institucional<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Redise\u00f1o de la marca y el logotipo del Forum des Pionniers, para comunicar una imagen modernizada, al tiempo que se realza su dimensi\u00f3n institucional.<\/p>\n","protected":false},"featured_media":18003,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1091],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[1092],"class_list":["post-19935","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-marca","branding-marca","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Modernizar la imagen de un acontecimiento: el Foro de Pioneros &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modernizar la imagen de un acontecimiento: el Foro de Pioneros\" \/>\n<meta property=\"og:description\" content=\"Redise\u00f1o de la marca y el logotipo del Forum des Pionniers, para comunicar una imagen modernizada, al tiempo que se realza su dimensi\u00f3n institucional.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Insight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/travelinsightfr\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@travelinsightfr\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/etudes-de-cas\\\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/etudes-de-cas\\\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\\\/\",\"name\":\"Modernizar la imagen de un acontecimiento: el Foro de Pioneros &#8211; Travel Insight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/etudes-de-cas\\\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/etudes-de-cas\\\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/79454766-57543853.jpeg\",\"datePublished\":\"2024-06-16T09:10:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/etudes-de-cas\\\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/etudes-de-cas\\\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/etudes-de-cas\\\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/79454766-57543853.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/79454766-57543853.jpeg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/etudes-de-cas\\\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Modernizar la imagen de un acontecimiento: el Foro de Pioneros\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/\",\"name\":\"Travel-Insight\",\"description\":\"Agence de communication tourisme\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/#organization\",\"name\":\"Travel-Insight\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg\",\"contentUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg\",\"width\":800,\"height\":800,\"caption\":\"Travel-Insight\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-fr.facebook.com\\\/travelinsightfr\\\/\",\"https:\\\/\\\/x.com\\\/travelinsightfr\",\"https:\\\/\\\/www.instagram.com\\\/travelinsightfr\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/travel-insight-strat\u00e9gie-digitale-&amp;-e-influence-du-tourisme.\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Modernizar la imagen de un acontecimiento: el Foro de Pioneros &#8211; Travel Insight","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\/","og_locale":"es_ES","og_type":"article","og_title":"Modernizar la imagen de un acontecimiento: el Foro de Pioneros","og_description":"Redise\u00f1o de la marca y el logotipo del Forum des Pionniers, para comunicar una imagen modernizada, al tiempo que se realza su dimensi\u00f3n institucional.","og_url":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\/","og_site_name":"Travel Insight","article_publisher":"https:\/\/fr-fr.facebook.com\/travelinsightfr\/","twitter_card":"summary_large_image","twitter_site":"@travelinsightfr","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\/","url":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\/","name":"Modernizar la imagen de un acontecimiento: el Foro de Pioneros &#8211; Travel Insight","isPartOf":{"@id":"https:\/\/www.travel-insight.fr\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\/#primaryimage"},"image":{"@id":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\/#primaryimage"},"thumbnailUrl":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2024\/06\/79454766-57543853.jpeg","datePublished":"2024-06-16T09:10:17+00:00","breadcrumb":{"@id":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\/#primaryimage","url":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2024\/06\/79454766-57543853.jpeg","contentUrl":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2024\/06\/79454766-57543853.jpeg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/modernizar-la-imagen-de-un-acontecimiento-el-foro-de-pioneros\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.travel-insight.fr\/es\/"},{"@type":"ListItem","position":2,"name":"Modernizar la imagen de un acontecimiento: el Foro de Pioneros"}]},{"@type":"WebSite","@id":"https:\/\/www.travel-insight.fr\/es\/#website","url":"https:\/\/www.travel-insight.fr\/es\/","name":"Travel-Insight","description":"Agence de communication tourisme","publisher":{"@id":"https:\/\/www.travel-insight.fr\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.travel-insight.fr\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.travel-insight.fr\/es\/#organization","name":"Travel-Insight","url":"https:\/\/www.travel-insight.fr\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.travel-insight.fr\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg","contentUrl":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg","width":800,"height":800,"caption":"Travel-Insight"},"image":{"@id":"https:\/\/www.travel-insight.fr\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-fr.facebook.com\/travelinsightfr\/","https:\/\/x.com\/travelinsightfr","https:\/\/www.instagram.com\/travelinsightfr\/","https:\/\/www.linkedin.com\/company\/travel-insight-strat\u00e9gie-digitale-&amp;-e-influence-du-tourisme."]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travel-insight.fr\/es\/wp-json\/wp\/v2\/etudes-de-cas\/19935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travel-insight.fr\/es\/wp-json\/wp\/v2\/etudes-de-cas"}],"about":[{"href":"https:\/\/www.travel-insight.fr\/es\/wp-json\/wp\/v2\/types\/etudes-de-cas"}],"version-history":[{"count":0,"href":"https:\/\/www.travel-insight.fr\/es\/wp-json\/wp\/v2\/etudes-de-cas\/19935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/es\/wp-json\/wp\/v2\/media\/18003"}],"wp:attachment":[{"href":"https:\/\/www.travel-insight.fr\/es\/wp-json\/wp\/v2\/media?parent=19935"}],"wp:term":[{"taxonomy":"etudes_de_cas","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/es\/wp-json\/wp\/v2\/etudes_de_cas?post=19935"},{"taxonomy":"etiquettes_etudes_de_cas","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/es\/wp-json\/wp\/v2\/etiquettes_etudes_de_cas?post=19935"},{"taxonomy":"influence","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/es\/wp-json\/wp\/v2\/influence?post=19935"},{"taxonomy":"trade-marketing","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/es\/wp-json\/wp\/v2\/trade-marketing?post=19935"},{"taxonomy":"relations-presse","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/es\/wp-json\/wp\/v2\/relations-presse?post=19935"},{"taxonomy":"social-media","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/es\/wp-json\/wp\/v2\/social-media?post=19935"},{"taxonomy":"brand-content","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/es\/wp-json\/wp\/v2\/brand-content?post=19935"},{"taxonomy":"branding","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/es\/wp-json\/wp\/v2\/branding?post=19935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}