{"id":19936,"date":"2024-06-16T11:02:02","date_gmt":"2024-06-16T09:02:02","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/modernizar-la-imagen-de-una-agencia-de-viajes-de-gr-tourisme-a-exuma\/"},"modified":"2024-06-16T11:02:02","modified_gmt":"2024-06-16T09:02:02","slug":"modernizar-la-imagen-de-una-agencia-de-viajes-de-gr-tourisme-a-exuma","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/modernizar-la-imagen-de-una-agencia-de-viajes-de-gr-tourisme-a-exuma\/","title":{"rendered":"Modernizar la imagen de una agencia de viajes: de GR Tourisme a Exuma"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tras m\u00e1s de 30 a\u00f1os de experiencia, la agencia de viajes de lujo GR Tourisme quer\u00eda reinventarse.<br \/>\nRecurri\u00f3 a Travel-Insight para redise\u00f1ar su marca y afirmar una identidad m\u00e1s acorde con lo que es hoy. <\/span><\/p>\n<p><strong>Complejidad de la misi\u00f3n :  <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Representar el desarrollo de GR Tourisme y su visi\u00f3n de los viajes de lujo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Representar el activo experiencial en el ADN de la marca, hasta ahora ausente, as\u00ed como hacer hincapi\u00e9 en los servicios a medida, de gama alta y en la excelencia del servicio.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encontrar un nombre que refleje la nueva identidad de la marca y su esp\u00edritu vanguardista  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promoviendo las palabras clave de la marca: excelencia, experiencia y excepci\u00f3n.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de 30 a\u00f1os, la agencia de viajes de lujo GR Tourisme quer\u00eda reinventarse y recurri\u00f3 a Travel-Insight para redise\u00f1ar completamente su marca, desde el nombre hasta la interfaz.<\/p>\n","protected":false},"featured_media":17911,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1091],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[1092],"class_list":["post-19936","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-marca","branding-marca","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Modernizar la imagen de una agencia de viajes: de GR Tourisme a Exuma &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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