{"id":19942,"date":"2024-06-16T11:01:57","date_gmt":"2024-06-16T09:01:57","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/plataformas-de-marca-para-thalasso-n1-ovoyages\/"},"modified":"2024-06-16T11:01:57","modified_gmt":"2024-06-16T09:01:57","slug":"plataformas-de-marca-para-thalasso-n1-ovoyages","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/plataformas-de-marca-para-thalasso-n1-ovoyages\/","title":{"rendered":"Plataformas de marca para Thalasso N1 &amp; \u00d4voyages"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Thalasso N\u00b01 &amp; \u00d4voyages son dos marcas tur\u00edsticas hist\u00f3ricas que ahora buscan comprender mejor el posicionamiento de su sector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thalasso N\u00b01 es el operador tur\u00edstico especializado en el mercado del bienestar en Francia; l\u00edder hist\u00f3rico en Francia en el segmento del bienestar.<br \/>\n\u00d4voyages es uno de los 3 primeros operadores tur\u00edsticos generalistas de Francia, que ofrece destinos de media y larga distancia.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las marcas que ofrecen viajes de club o vacaciones de Talasoterapia quieren afirmar un posicionamiento que sea atractivo, tenga impacto y se convierta en un reflejo para sus principales viajeros objetivo.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo es que sea f\u00e1cil de entender y reconocer, cuando lo descubras y cuando comunique, un s\u00edmbolo, un grupo, una comunidad, un posicionamiento que hable a todo el mundo.  <\/span><\/p>\n<p><strong>Complejidad de la misi\u00f3n :  <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modernizar la imagen de un actor en un sector con una imagen anticuada<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comunicar una imagen din\u00e1mica para un sector de relajaci\u00f3n y bienestar  <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Rebranding y modernizaci\u00f3n de las im\u00e1genes de dos marcas tur\u00edsticas hist\u00f3ricas, Thalasso N1 y \u00d4Voyages.<\/p>\n","protected":false},"featured_media":17899,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1091],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[1092],"class_list":["post-19942","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-marca","branding-marca","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Plataformas de marca para Thalasso N1 &amp; 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