{"id":20002,"date":"2024-05-24T17:21:12","date_gmt":"2024-05-24T15:21:12","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/creacion-de-nuestros-propios-medios-trvlr\/"},"modified":"2024-05-24T17:21:12","modified_gmt":"2024-05-24T15:21:12","slug":"creacion-de-nuestros-propios-medios-trvlr","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/creacion-de-nuestros-propios-medios-trvlr\/","title":{"rendered":"Creaci\u00f3n de nuestros propios medios TRVLR"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00a1La Generaci\u00f3n Y-Z est\u00e1 sacudiendo las cosas!<br \/>\nY como est\u00e1n en movimiento, consumen a diario multitud de contenidos relacionados con los viajes en las redes sociales.<br \/>\nLos profesionales del turismo tienen una necesidad com\u00fan: responder a los deseos de los j\u00f3venes de 18 a 35 a\u00f1os, nacidos entre 1980 y 2000, cuya juventud se ha visto impactada por Internet y los tel\u00e9fonos m\u00f3viles.<br \/>\nLa experiencia de Travel-Insight desde 2006 sobre esta generaci\u00f3n, tan valiosa para el sector de los viajes, es indiscutible: no exist\u00eda ning\u00fan medio digital dedicado a los viajes y los Millenials antes de TRVLR, y por eso se cre\u00f3.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un proyecto madurado en 2019 y creado en 2020&#8230; Para Travel-Insight, acercarse a 2021 -tras un a\u00f1o de privaci\u00f3n de viajes- navegando por TRVLR \u00a1significa sumergirse en un caleidoscopio sublime!<br \/>\nDesde entrevistas y relatos en v\u00eddeo de experiencias hasta art\u00edculos inspiradores que te ayudar\u00e1n a planificar tu pr\u00f3xima escapada&#8230; nada m\u00e1s lanzarse, el sitio ya ten\u00eda una audiencia de m\u00e1s de 1 mill\u00f3n de visitantes, 1,5 millones de p\u00e1ginas vistas y m\u00e1s de 1.500 art\u00edculos que devorar. <\/span><\/p>\n<p><strong>Complejidad de la misi\u00f3n :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adquisici\u00f3n de un medio existente desde 2012 y revisi\u00f3n completa en 2020<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pero con un equipo de 3 personas a tiempo completo + 12 personas de apoyo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tratamiento de noticias + producci\u00f3n de contenidos con nuestros socios<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Una relaci\u00f3n exclusiva entre profesionales del turismo y viajeros millennials  <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La generaci\u00f3n Y-Z, \u00e1vida de contenidos sobre viajes en las redes sociales, impuls\u00f3 a Travel-Insight a crear TRVLR en 2020, un medio digital dedicado a los Millenials, que en 2021 ya cuenta con m\u00e1s de un mill\u00f3n de visitantes y 1,5 millones de p\u00e1ginas vistas, ofreciendo entrevistas, testimonios y art\u00edculos inspiradores.<\/p>\n","protected":false},"featured_media":17483,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1116],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[1117],"branding":[],"class_list":["post-20002","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-contenido-de-marca","brand-content-contenido-de-marca","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creaci\u00f3n de nuestros propios medios TRVLR &#8211; 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