{"id":20017,"date":"2024-05-24T17:22:28","date_gmt":"2024-05-24T15:22:28","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/creacion-de-contenidos-btob-para-la-feria-iftm\/"},"modified":"2024-05-24T17:22:28","modified_gmt":"2024-05-24T15:22:28","slug":"creacion-de-contenidos-btob-para-la-feria-iftm","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/creacion-de-contenidos-btob-para-la-feria-iftm\/","title":{"rendered":"Creaci\u00f3n de contenidos BtoB para la feria IFTM"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Unir, comprometer y animar: \u00e9ste es el credo del programa como parte de una din\u00e1mica de 360\u00b0.<br \/>\nOfrecer a los profesionales del turismo una forma de promocionar su negocio a trav\u00e9s de v\u00eddeos interesantes, despertando la curiosidad y el compromiso de la comunidad mediante un formato moderno en sinton\u00eda con la actualidad. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las sesiones &#8220;Canap&#8221; de IFTM pusieron de relieve los testimonios y experiencias de algunos de los nombres m\u00e1s importantes del turismo de ocio y de negocios, que compartieron sus puntos de vista sobre los retos del mercado actual, su evoluci\u00f3n interna y personal.<br \/>\nSe trata de una colecci\u00f3n de historias y confidencias en perfecta sinton\u00eda con el reto conversacional de las redes sociales: crear un espacio abierto para el debate y la inspiraci\u00f3n.<br \/>\nEl formato, que puede adaptarse a voluntad, se ampli\u00f3 despu\u00e9s a formatos en directo, en vivo en el sal\u00f3n, as\u00ed como a una versi\u00f3n &#8220;casera&#8221;, que permite a cualquiera contribuir con su propia historia: \u00a1la portabilidad perfecta!  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Complejidad de la misi\u00f3n :  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La agencia act\u00faa como directora de producci\u00f3n  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los servicios de un director art\u00edstico para dise\u00f1ar los elementos decorativos de los v\u00eddeos (producci\u00f3n de la puerta, decoraci\u00f3n, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reactividad basada en lo m\u00e1s destacado del a\u00f1o para elaborar productos basados en la narraci\u00f3n de historias<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El espect\u00e1culo pretende unir y comprometer a los profesionales del turismo con v\u00eddeos modernos y atractivos, mientras que el &#8220;Canap&#8221; de la IFTM presenta testimonios de los grandes nombres del sector, creando un espacio de debate e inspiraci\u00f3n que puede adaptarse a formatos en directo y caseros.<\/p>\n","protected":false},"featured_media":17419,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1116],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[1117],"branding":[],"class_list":["post-20017","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-contenido-de-marca","brand-content-contenido-de-marca","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creaci\u00f3n de contenidos BtoB para la feria IFTM &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/creacion-de-contenidos-btob-para-la-feria-iftm\/\" \/>\n<meta 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