{"id":20139,"date":"2024-05-24T17:25:00","date_gmt":"2024-05-24T15:25:00","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/representando-a-america-latina-visitargentina\/"},"modified":"2024-05-24T17:25:00","modified_gmt":"2024-05-24T15:25:00","slug":"representando-a-america-latina-visitargentina","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/representando-a-america-latina-visitargentina\/","title":{"rendered":"Representando a Am\u00e9rica Latina: VisitArgentina"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">VisitArgentina es el organismo oficial de promoci\u00f3n tur\u00edstica de Argentina, tambi\u00e9n conocido como Instituto Nacional de Promoci\u00f3n Tur\u00edstica (INPROTUR), encargado de promocionar Argentina como destino tur\u00edstico, tanto a nivel nacional como internacional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La agencia espa\u00f1ola 2013 Think Tank, encargada de la organizaci\u00f3n de IFTM TOP RESA 2023, nos pidi\u00f3 apoyo en relaciones p\u00fablicas para la participaci\u00f3n inaugural de Argentina en esta feria B2B.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tras la feria, organizamos dos talleres en Lyon y Mil\u00e1n para seguir promocionando este destino.<\/span><\/p>\n<p><strong>La respuesta y las medidas adoptadas por la agencia :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creaci\u00f3n de una lista de periodistas objetivo<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Elaboraci\u00f3n y distribuci\u00f3n de un comunicado de prensa antes de la exposici\u00f3n<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organizaci\u00f3n de una rueda de prensa  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preparaci\u00f3n de una presentaci\u00f3n para distribuirla en la rueda de prensa y como seguimiento de la rueda de prensa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Creaci\u00f3n de postales con c\u00f3digo QR para acceder a todas las herramientas de prensa<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Informes y an\u00e1lisis de impacto<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>VisitArgentina es el organismo oficial de promoci\u00f3n tur\u00edstica de Argentina.<br \/>\nLa agencia espa\u00f1ola 2013 Think Tank, organizadora de IFTM TOP RESA 2023, nos pidi\u00f3 apoyo en relaciones p\u00fablicas para la primera participaci\u00f3n de Argentina en esta feria B2B, seguida de dos talleres en Lyon y Mil\u00e1n para seguir promocionando el destino. <\/p>\n","protected":false},"featured_media":17311,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1108,1124],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[1125],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-20139","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-marketing-comercial","etudes_de_cas-relaciones-con-la-prensa","relations-presse-relaciones-con-la-prensa","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Representando a Am\u00e9rica Latina: VisitArgentina &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/es\/etudes-de-cas\/representando-a-america-latina-visitargentina\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Representando a Am\u00e9rica Latina: VisitArgentina\" \/>\n<meta property=\"og:description\" content=\"VisitArgentina es el organismo oficial de promoci\u00f3n tur\u00edstica de Argentina. 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