{"id":18318,"date":"2017-03-06T14:05:50","date_gmt":"2017-03-06T13:05:50","guid":{"rendered":"https:\/\/www.travel-insight.fr\/que-es-un-influencer-y-como-se-reconoce-a-uno\/"},"modified":"2017-03-06T14:05:50","modified_gmt":"2017-03-06T13:05:50","slug":"que-es-un-influencer-y-como-se-reconoce-a-uno","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/es\/que-es-un-influencer-y-como-se-reconoce-a-uno\/","title":{"rendered":"\u00bfQu\u00e9 es un influencer y c\u00f3mo se reconoce a uno?"},"content":{"rendered":"
\n

Los influencers tienen una larga historia.
\nDesde la aparici\u00f3n de las redes sociales, han cobrado un nuevo impulso. Facebook, Snapchat, Twitter e Instragram han hecho que la interacci\u00f3n sea m\u00e1s f\u00e1cil y m\u00e1s “viral”<\/a>.
\nHay una verdadera locura en torno a este fen\u00f3meno que afecta a todas las edades.
\nYa sean blogueros o adictos a las redes sociales, sus opiniones cuentan y tienen una influencia real, un regalo del cielo para la visibilidad de las marcas tur\u00edsticas. <\/p>\n

\n

\u00bfQu\u00e9 es un influencer?<\/h2>\n

Un influencer es alguien que puede cambiar o canalizar el comportamiento de su audiencia.
\nCon un impacto directo o indirecto, sus publicaciones enganchan, atraen la atenci\u00f3n y transmiten un mensaje que une a su comunidad.
\nSuelen tener una audiencia muy amplia, repartida en sus distintas redes sociales, por lo que pueden llegar a sus lectores est\u00e9n donde est\u00e9n.
\nPor ejemplo, una publicaci\u00f3n de un blog se retransmitir\u00e1 en Snapchat, luego en Instagram y finalmente en Twitter. Su fuerza reside en tener una audiencia que le escucha por su experiencia en un campo<\/b>, a la que llega f\u00e1cilmente, que se compromete con sus palabras y que se personifica en sus publicaciones. <\/p>\n

\n

\u00bfC\u00f3mo lo encuentras y lo reconoces?<\/h2>\n<\/div>\n
\n
\n
Existen m\u00e9todos para encontrarlos, como el marketing de influencers<\/a>.<\/b>No se trata de una t\u00e9cnica nueva, pero nos permite poner en valor el trabajo bastante laborioso que las marcas realizan habitualmente para sus necesidades de comunicaci\u00f3n.
\nCuando buscas contenidos, ya sean editoriales o visuales, es inevitable que te encuentres con influencers, y de momento no hay otra forma de encontrarlos.
\nHay ciertos directorios que podr\u00edan ayudarte, pero la cuesti\u00f3n es si quieres adoptar un enfoque cualitativo o no.
\nUna cosa es encontrar influencers, y otra muy distinta es asegurarte de que corresponden a tu tem\u00e1tica y a tu objetivo de prospecci\u00f3n.
\nLa mejor forma de encontrarlos es hacer una lista de todos los influencers que te corresponden y deducir un \u00edndice de influencia.
\nTe recomiendo la siguiente lista para que la tengas en cuenta cuando te embarques en esta aventura: – Dir\u00edgete a varios influencers especializados<\/b>: Blogueros, Instagramers, snapchaters, youtubers, etc. Debes multiplicar los canales de distribuci\u00f3n para garantizar la m\u00e1xima visibilidad. – \u00bfCu\u00e1l es su nicho?<\/b> \u00bfQu\u00e9 contenido produce?
\n\u00bfY para qu\u00e9 p\u00fablico objetivo?
\nUn influencer especializado es alguien que trabaja en un campo concreto.
\nSi eres una marca de lujo y contratas a un youtuber que est\u00e1 acostumbrado a hacer v\u00eddeos graciosos para un p\u00fablico compuesto principalmente por j\u00f3venes de 18 a 25 a\u00f1os, \u00a1tendr\u00e1s que estar de acuerdo en que no va a funcionar!
\nPor tanto, esta parte es bastante sencilla, pero es importante dirigirse a un influencer que coincida con tu imagen y tu p\u00fablico objetivo. <\/div>\n<\/div>\n<\/div>\n
\n
\n
\n

– \u00bfQu\u00e9 compromiso tiene?<\/b> El compromiso es la clave, sin compromiso estar\u00e1s en el camino, y no te enga\u00f1es pensando que porque un blogger tenga cien mil seguidores va a ser influyente, es mejor centrarse en una comunidad peque\u00f1a y comprometida.<\/p>\n

Para ello, nos fijamos en el n\u00famero de seguidores que tiene y vemos si el n\u00famero de comentarios, compartidos y me gusta es representativo de una comunidad que lo apoya.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Los influencers tienen una larga historia. Desde la aparici\u00f3n de las redes sociales, han cobrado un nuevo impulso. Facebook, Snapchat, Twitter e Instragram han hecho que la interacci\u00f3n sea m\u00e1s f\u00e1cil y m\u00e1s “viral”. Hay una verdadera locura en torno a este fen\u00f3meno que afecta a todas las edades. Ya sean blogueros o adictos a… Continue reading \u00bfQu\u00e9 es un influencer y c\u00f3mo se reconoce a uno?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":11335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[590],"tags":[772,585,773,771,675],"class_list":["post-18318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relaciones-con-influencers","tag-facebook-es","tag-influenciadores","tag-instagram-es","tag-marketing-de-influencers","tag-redes-sociales-es","entry"],"acf":[],"yoast_head":"\n\u00bfQu\u00e9 es un influencer y c\u00f3mo se reconoce a uno? – Travel Insight<\/title>\n<meta name=\"description\" content=\"\u00bfNo sabes c\u00f3mo reconocer a un bloguero de viajes o a un influencer? 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