{"id":19266,"date":"2024-06-17T11:36:31","date_gmt":"2024-06-17T09:36:31","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\/"},"modified":"2024-06-17T11:36:31","modified_gmt":"2024-06-17T09:36:31","slug":"promuovere-il-patrimonio-francese-labbazia-di-royaumont","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\/","title":{"rendered":"Promuovere il patrimonio francese: l&#8217;Abbazia di Royaumont"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Situata nella Val d&#8217;Oise, alla periferia di Parigi, l&#8217;Abbazia di Royaumont \u00e8 una meta di evasione che attira decine di migliaia di visitatori ogni anno. L&#8217;Abbazia di Royaumont \u00e8 un gioiello di arte gotica circondato da notevoli giardini, che Luigi IX (il futuro San Luigi) fece costruire nel 1228.<br \/>\nSituata a meno di un&#8217;ora da Parigi nella Val d&#8217;Oise, \u00e8 una delle abbazie pi\u00f9 belle della Francia.<br \/>\nLa Fondazione Royaumont preserva e arricchisce questo patrimonio, rivitalizzandolo attraverso l&#8217;accoglienza, il sostegno e l&#8217;accompagnamento di artisti di musica e danza.<br \/>\nI team dell&#8217;abbazia hanno incaricato Travel-Insight di gestire le relazioni con la stampa, presentare i nuovi prodotti e aumentare la presenza sui media francesi.   <\/span><\/p>\n<p><strong>La risposta e le azioni intraprese dall&#8217;agenzia :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sviluppo e gestione della strategia di stampa  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crea un elenco di giornalisti target<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produzione e distribuzione di 8 comunicati stampa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lancio stampa della nuova mostra &#8220;Des Arbres &amp; des Hommes&#8221; al Jardin des 9 Carr\u00e9s (comunicato stampa e visite stampa)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organizzazione di press tour di gruppo e individuali  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestione delle richieste in entrata e delle richieste dei giornalisti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestione di una partnership tra IFTM Top Resa e la Biblioth\u00e8que Musicale La Grange-Fleuret (Fondazione Royaumont)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reporting e analisi degli spin-off<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Situata nella Val d&#8217;Oise, l&#8217;Abbazia di Royaumont, un gioiello gotico fondato da Luigi IX nel 1228, ha incaricato Travel-Insight di gestire le sue relazioni con la stampa e di aumentare la sua presenza sui media in Francia.<\/p>\n","protected":false},"featured_media":17250,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19266","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Promuovere il patrimonio francese: l&#039;Abbazia di Royaumont &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promuovere il patrimonio francese: l&#039;Abbazia di Royaumont\" \/>\n<meta property=\"og:description\" content=\"Situata nella Val d&#039;Oise, l&#039;Abbazia di Royaumont, un gioiello gotico fondato da Luigi IX nel 1228, ha incaricato Travel-Insight di gestire le sue relazioni con la stampa e di aumentare la sua presenza sui media in Francia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\/\" \/>\n<meta property=\"og:site_name\" content=\"Travel Insight\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/travelinsightfr\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@travelinsightfr\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/etudes-de-cas\\\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/etudes-de-cas\\\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\\\/\",\"name\":\"Promuovere il patrimonio francese: l'Abbazia di Royaumont &#8211; Travel Insight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/etudes-de-cas\\\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/etudes-de-cas\\\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/c269imagin-air-jc-roy-1600x900-1.jpg\",\"datePublished\":\"2024-06-17T09:36:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/etudes-de-cas\\\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/etudes-de-cas\\\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/etudes-de-cas\\\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/c269imagin-air-jc-roy-1600x900-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/c269imagin-air-jc-roy-1600x900-1.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/etudes-de-cas\\\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Promuovere il patrimonio francese: l&rsquo;Abbazia di Royaumont\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/\",\"name\":\"Travel-Insight\",\"description\":\"Agence de communication tourisme\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/#organization\",\"name\":\"Travel-Insight\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg\",\"contentUrl\":\"https:\\\/\\\/www.travel-insight.fr\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg\",\"width\":800,\"height\":800,\"caption\":\"Travel-Insight\"},\"image\":{\"@id\":\"https:\\\/\\\/www.travel-insight.fr\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-fr.facebook.com\\\/travelinsightfr\\\/\",\"https:\\\/\\\/x.com\\\/travelinsightfr\",\"https:\\\/\\\/www.instagram.com\\\/travelinsightfr\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/travel-insight-strat\u00e9gie-digitale-&amp;-e-influence-du-tourisme.\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Promuovere il patrimonio francese: l'Abbazia di Royaumont &#8211; Travel Insight","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\/","og_locale":"it_IT","og_type":"article","og_title":"Promuovere il patrimonio francese: l'Abbazia di Royaumont","og_description":"Situata nella Val d'Oise, l'Abbazia di Royaumont, un gioiello gotico fondato da Luigi IX nel 1228, ha incaricato Travel-Insight di gestire le sue relazioni con la stampa e di aumentare la sua presenza sui media in Francia.","og_url":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\/","og_site_name":"Travel Insight","article_publisher":"https:\/\/fr-fr.facebook.com\/travelinsightfr\/","twitter_card":"summary_large_image","twitter_site":"@travelinsightfr","twitter_misc":{"Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\/","url":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\/","name":"Promuovere il patrimonio francese: l'Abbazia di Royaumont &#8211; Travel Insight","isPartOf":{"@id":"https:\/\/www.travel-insight.fr\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\/#primaryimage"},"image":{"@id":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\/#primaryimage"},"thumbnailUrl":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2024\/05\/c269imagin-air-jc-roy-1600x900-1.jpg","datePublished":"2024-06-17T09:36:31+00:00","breadcrumb":{"@id":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\/#primaryimage","url":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2024\/05\/c269imagin-air-jc-roy-1600x900-1.jpg","contentUrl":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2024\/05\/c269imagin-air-jc-roy-1600x900-1.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/promuovere-il-patrimonio-francese-labbazia-di-royaumont\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.travel-insight.fr\/it\/"},{"@type":"ListItem","position":2,"name":"Promuovere il patrimonio francese: l&rsquo;Abbazia di Royaumont"}]},{"@type":"WebSite","@id":"https:\/\/www.travel-insight.fr\/it\/#website","url":"https:\/\/www.travel-insight.fr\/it\/","name":"Travel-Insight","description":"Agence de communication tourisme","publisher":{"@id":"https:\/\/www.travel-insight.fr\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.travel-insight.fr\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.travel-insight.fr\/it\/#organization","name":"Travel-Insight","url":"https:\/\/www.travel-insight.fr\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.travel-insight.fr\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg","contentUrl":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/06\/logo-travel-insight-identit\u00e9-visuelle-agence-influence.jpg","width":800,"height":800,"caption":"Travel-Insight"},"image":{"@id":"https:\/\/www.travel-insight.fr\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-fr.facebook.com\/travelinsightfr\/","https:\/\/x.com\/travelinsightfr","https:\/\/www.instagram.com\/travelinsightfr\/","https:\/\/www.linkedin.com\/company\/travel-insight-strat\u00e9gie-digitale-&amp;-e-influence-du-tourisme."]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/etudes-de-cas\/19266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/etudes-de-cas"}],"about":[{"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/types\/etudes-de-cas"}],"version-history":[{"count":0,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/etudes-de-cas\/19266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/media\/17250"}],"wp:attachment":[{"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/media?parent=19266"}],"wp:term":[{"taxonomy":"etudes_de_cas","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/etudes_de_cas?post=19266"},{"taxonomy":"etiquettes_etudes_de_cas","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/etiquettes_etudes_de_cas?post=19266"},{"taxonomy":"influence","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/influence?post=19266"},{"taxonomy":"trade-marketing","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/trade-marketing?post=19266"},{"taxonomy":"relations-presse","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/relations-presse?post=19266"},{"taxonomy":"social-media","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/social-media?post=19266"},{"taxonomy":"brand-content","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/brand-content?post=19266"},{"taxonomy":"branding","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/branding?post=19266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}