{"id":19292,"date":"2024-05-19T17:53:56","date_gmt":"2024-05-19T15:53:56","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/rappresentazione-stampa-per-un-evento-turistico-chiave\/"},"modified":"2024-05-19T17:53:56","modified_gmt":"2024-05-19T15:53:56","slug":"rappresentazione-stampa-per-un-evento-turistico-chiave","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/rappresentazione-stampa-per-un-evento-turistico-chiave\/","title":{"rendered":"Rappresentazione stampa per un evento turistico chiave"},"content":{"rendered":"<p>IFTM Top Resa \u00e8 il luogo di incontro annuale per i professionisti del turismo leisure, business e MICE.<br \/>\nL&#8217;esperienza del salone, supportata dai suoi espositori e visitatori, lo rende un evento imperdibile per il mercato turistico nazionale e internazionale da oltre 40 anni.<br \/>\nIFTM Top Resa ha affidato a Travel-Insight la gestione delle relazioni con la stampa per aumentare la visibilit\u00e0 del salone presso i media generalisti e specializzati.    <\/p>\n<h3>La risposta e le azioni intraprese dall&#8217;agenzia<\/h3>\n<ul>\n<li>Sviluppo e gestione della strategia stampa del salone da gennaio 2022 a ottobre 2022.<\/li>\n<li>Crea un elenco di giornalisti target<\/li>\n<li>Produzione e distribuzione di 11 comunicati stampa e di 3 cartelle stampa.<\/li>\n<li>Organizzazione di una conferenza stampa<\/li>\n<li>Gestione delle richieste in entrata e delle richieste dei giornalisti<\/li>\n<li>Gestione degli accrediti stampa prima e durante la fiera<\/li>\n<li>Gestione dell&#8217;area stampa della fiera (online e in loco)<\/li>\n<li>Reporting e analisi degli spin-off<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>IFTM Top Resa \u00e8 il luogo di incontro annuale per i professionisti del turismo leisure, business e MICE. L&#8217;esperienza del salone, supportata dai suoi espositori e visitatori, lo rende un evento imperdibile per il mercato turistico nazionale e internazionale da oltre 40 anni. IFTM Top Resa ha affidato a Travel-Insight la gestione delle relazioni con&hellip; <a class=\"more-link\" href=\"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/rappresentazione-stampa-per-un-evento-turistico-chiave\/\">Continue reading <span class=\"screen-reader-text\">Rappresentazione stampa per un evento turistico chiave<\/span><\/a><\/p>\n","protected":false},"featured_media":17030,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19292","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rappresentazione stampa per un evento turistico chiave &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/rappresentazione-stampa-per-un-evento-turistico-chiave\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rappresentazione stampa per un evento turistico chiave &#8211; Travel Insight\" \/>\n<meta property=\"og:description\" content=\"IFTM Top Resa \u00e8 il luogo di incontro annuale per i professionisti del turismo leisure, business e MICE. 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