{"id":19417,"date":"2022-04-06T18:14:56","date_gmt":"2022-04-06T16:14:56","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/precedente-mistero-e-commedia\/"},"modified":"2024-09-03T10:45:30","modified_gmt":"2024-09-03T08:45:30","slug":"precedente-mistero-e-commedia","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/precedente-mistero-e-commedia\/","title":{"rendered":"Precedente : Mistero e commedia"},"content":{"rendered":"\r\n
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Il brief del nostro cliente e i problemi<\/strong><\/h3> \n\r\n\r\n \n

Convious \u00e8 un alleato per le industrie del tempo libero e del turismo (parchi a tema, musei, attrazioni turistiche, ecc.).\nUtilizzando una piattaforma di e-commerce SaaS, Convious sviluppa una serie di strumenti digitali personalizzati, alimentati dall’intelligenza artificiale (ma anche dal suo super team di sviluppatori).\nI loro strumenti sono progettati per aiutare i loro partner a migliorare l’esperienza dei visitatori e a incrementare le performance dell’e-commerce prima, durante e dopo la loro visita, offrendo loro un’esperienza di navigazione pi\u00f9 fluida e adatta alle loro esigenze. <\/p> \n\r\n\r\n \n

Prima, durante e dopo la visita.<\/strong><\/p> \n\r\n\r\n \n

Nell’ambito della partecipazione alla mostra Museum Connections, Convious ha voluto incoraggiare un centinaio di potenziali visitatori a visitare il suo stand, attirando la loro attenzione prima che venissero alla mostra.\nL’obiettivo era quello di creare un primo contatto fisico sulla loro attivit\u00e0 e sulla soluzione Convious e di generare contatti qualificati. <\/p> \n<\/div>\r\n<\/div>\r\n \n

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La posizione creativa dell’agenzia<\/strong><\/h3> \n\r\n\r\n \n

Per questa campagna, Convious ha scelto di regalare a tre dei suoi potenziali clienti dei biglietti per il Roland Garros.\nE quale modo migliore di attirare i potenziali clienti se non con una bella storia, condita di mistero? <\/p> \n\r\n\r\n \n

Il team di Travel-Insight ha quindi creato uno scenario ispirato alla realt\u00e0 storica.\nRoland Garros, un esperto aviatore che mor\u00ec al fronte nel 1918, lasci\u00f2 una donna che aveva amato follemente, Marcelle, e 5 copie segrete delle sue edificanti memorie sugli inizi dell’aviazione e sulla Prima Guerra Mondiale.\nQueste memorie, perse e poi ritrovate, sono state pubblicate per la prima volta nel 1966; la versione completa \u00e8 stata pubblicata solo nel 2016. <\/p> \n\r\n\r\n \n

Sulla base di questi fatti, il nostro team ha immaginato il seguente scenario: prima di morire, nel suo testamento scritto in prima linea, Roland Garros affida a Marcelle le copie delle sue memorie conservate in una cassaforte sotto chiave e le d\u00e0 una lista di persone di cui pu\u00f2 fidarsi, tra le quali deve scegliere 3 persone. <\/p> \n\r\n\r\n \n

Non potendo scegliere, Marcelle finisce per mischiare le chiavi con altre e invia una lettera e una chiave a ogni persona della lista… <\/p> \n\r\n\r\n \n

Hai indovinato, questo elenco non \u00e8 altro che quello dei potenziali clienti del nostro cliente Convious!\nOgnuno di loro riceve una lettera sigillata contenente una chiave… e viene a sapere che un misterioso scrigno sar\u00e0 presente nello stand Convious al Museum Connections.\nOgnuno di loro potrebbe letteralmente avere la chiave del mistero! <\/p> \n<\/div>\r\n<\/div>\r\n\r\n

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Genera lead qualificati e fai in modo che le persone ti incontrino in una fiera: usa la storia per costruire le tue comunicazioni per entrare in contatto con i tuoi potenziali clienti.<\/p>\n","protected":false},"featured_media":14582,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19417","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"\nPrecedente : Mistero e commedia – Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/precedente-mistero-e-commedia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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