{"id":19421,"date":"2022-04-06T18:18:09","date_gmt":"2022-04-06T16:18:09","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/strategia-di-marketing-commerciale-per-gvq-canada-in-francia\/"},"modified":"2024-09-03T10:45:30","modified_gmt":"2024-09-03T08:45:30","slug":"strategia-di-marketing-commerciale-per-gvq-canada-in-francia","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/strategia-di-marketing-commerciale-per-gvq-canada-in-francia\/","title":{"rendered":"Strategia di marketing commerciale per GVQ Canada in Francia"},"content":{"rendered":"\r\n
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Briefing per i clienti<\/h3> \n\r\n\r\n \n

Groupe Voyages Qu\u00e9bec<\/strong> – Riconosciuto come il principale tour operator e agenzia di incoming del Quebec dal 1979, Groupe Voyages Qu\u00e9bec \u00e8 un creatore e fornitore di esperienze uniche.\nIl tour operator ha pi\u00f9 di 200 dipendenti sparsi in tutto il Canada, da est a ovest, e in Francia, con sede principale a Quebec City.\nInfine, Groupe Voyages Qu\u00e9bec offre pi\u00f9 di 2.300 partenze all’anno ai viaggiatori che desiderano scoprire i quattro angoli del mondo, grazie ai suoi tour, soggiorni, fughe e crociere offerti in gruppi accompagnati o come pacchetti individuali.\nGVQ Canada \u00e8 il dipartimento inbound, responsabile di tutti i clienti francesi e internazionali. <\/p> \n\r\n\r\n \n

Storicamente presente in Qu\u00e9bec, lo sviluppo professionale delle vendite e del marketing sul mercato francese \u00e8 essenziale per garantire la sua attivit\u00e0 e le sue performance di vendita.<\/p> \n<\/div>\r\n<\/div>\r\n\r\n

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La risposta dell’agenzia e le azioni intraprese + risultati qualitativi<\/strong><\/h3> \n\r\n\r\n \n

Per far fronte alla crisi sanitaria e alla chiusura delle frontiere canadesi, \u00e8 stato elaborato un piano d’azione in collaborazione con l’ufficio di Quebec City: partnership con le OTA, organizzazione di missioni commerciali e incontri con i responsabili delle reti di distribuzione, dei tour operator e delle OTA, TO e trattative con i product manager canadesi, condivisione di argomenti di vendita con la forza vendita e promozione dei GIR e dei programmi di gruppo offerti da GVQ Canada, implementazione di un piano di comunicazione per il lancio del marchio Vacances Air Canada in Francia.\nObiettivo: Stabilire il posizionamento del marchio sul mercato francese e inserire i prodotti nel listino degli operatori turistici. <\/p> \n<\/div>\r\n<\/div>\r\n\r\n

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Condividi i dettagli<\/strong><\/h3> \n\r\n\r\n \n
  • Sviluppare nuove opportunit\u00e0 di vendita e identificare le esigenze<\/li> \n
  • Implementare le strategie, monitorare e identificare le opportunit\u00e0 per aumentare il volume d’affari.<\/li> \n
  • Distribuzione del marchio GVQ Canada e Vacances Air Canada in Francia<\/li> \n
  • Elaborare un piano strategico per il mercato da sviluppare utilizzando la matrice S.W.O.T. <\/li> \n
  • Attuare un piano d’azione basato sul piano strategico di Air Canada Vacations e GVQ Canada per i mercati target<\/li> \n
  • Dare vita al piano di vendita in linea con la strategia dell’azienda. <\/li> \n
  • Aumentare la base di clienti e mantenere i clienti esistenti<\/li> \n
  • Partecipare e rappresentare Air Canada Vacations e GVQ Canada agli eventi specifici del mercato<\/li> \n
  • Contribuire a definire gli obiettivi di vendita e ad attuare il piano strategico<\/li> \n
  • Partecipa e organizza tour di familiarizzazione con l’ufficio di Quebec City.<\/li> \n
  • Collaborare e rafforzare le relazioni con i vari uffici di Air Canada <\/li> \n
  • Supervisionare i rappresentanti e i delegati GVQ che lavorano in Francia<\/li> \n<\/ul>\r\n\r\n \n

    Marketing<\/strong><\/strong><\/h3> \n\r\n\r\n \n
    • Supportare il Direttore Marketing e le campagne mirate attraverso le varie reti europee, i TO e gli operatori di gruppo.<\/li> \n
    • Sviluppare, implementare e monitorare il piano di marketing e il budget per il mercato francese.<\/li> \n
    • Organizzazione di eventi B2B e B2M<\/li> \n
    • Creare la banca dei media e i principali contatti con i giornalisti.<\/li> \n
    • Sponsorizzazione dell’evento con Air Canada <\/li> \n<\/ul>\r\n\r\n\r\n
      \u00a0<\/div>\r\n\r\n
      \r\n
      \r\n

      D\u00e9tails des actions<\/strong><\/h3>\r\n\r\n\r\n\r\n
        \r\n
      • D\u00e9velopper de nouvelles opportunit\u00e9s de ventes et identifier les besoins<\/li>\r\n
      • Mise en place de strat\u00e9gies, faire de la veille et identifier des opportunit\u00e9s dans le but d\u2019augmenter le volume d\u2019affaires<\/li>\r\n
      • D\u00e9ployer la marque de GVQ Canada et Vacances Air Canada en France<\/li>\r\n
      • \u00c9laborer le plan strat\u00e9gique du march\u00e9 \u00e0 d\u00e9velopper selon la matrice S.W.O.T\u00a0<\/li>\r\n
      • Mettre en place un plan d’action selon le plan strat\u00e9gique de Vacances Air Canada et GVQ Canada selon les march\u00e9s cibl\u00e9s<\/li>\r\n
      • Faire vivre le plan de ventes en lien avec la strat\u00e9gie de l\u2019entreprise\u00a0\u00a0<\/li>\r\n
      • Augmenter la base de clients tout en fid\u00e9lisant les clients actuels<\/li>\r\n
      • Participer et repr\u00e9senter Vacances Air Canada et GVQ Canada dans les \u00e9v\u00e9nements selon les march\u00e9s<\/li>\r\n
      • Participer \u00e0 d\u00e9finir les objectifs de ventes et d\u00e9ployer le plan strat\u00e9gique<\/li>\r\n
      • Participer et organiser la mise en place les tourn\u00e9es de familiarisation avec le bureau de Qu\u00e9bec<\/li>\r\n
      • Collaborer et renforcer la relation avec les diff\u00e9rents bureaux d’Air Canada\u00a0<\/li>\r\n
      • Superviser les Repr\u00e9sentants et D\u00e9l\u00e9gu\u00e9s de GVQ travaillant en France<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

        Marketing<\/strong><\/strong><\/h3>\r\n\r\n\r\n\r\n
          \r\n
        • Supporter le directeur marketing et cibler les actions \u00e0 travers les diff\u00e9rents r\u00e9seaux, TO et groupistes europ\u00e9ens<\/li>\r\n
        • \u00c9laborer, d\u00e9ployer et suivre le plan marketing et budget pour le march\u00e9 fran\u00e7ais<\/li>\r\n
        • Organiser des \u00e9v\u00e9nements B2B et B2M<\/li>\r\n
        • \u00c9laborer la banque m\u00e9dias et principal contacts avec les journalistes<\/li>\r\n
        • Sponsoring d’\u00e9v\u00e9nement en collaboration avec Air Canada\u00a0<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n
          \u00a0<\/div>\r\n","protected":false},"excerpt":{"rendered":"

          Missione di sviluppo commerciale per GVQ Canada con tour operator e operatori di gruppo e implementazione della strategia di comunicazione per Vacances Air Canada sul mercato francese.<\/p>\n","protected":false},"featured_media":14634,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19421","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"\nStrategia di marketing commerciale per GVQ Canada in Francia – Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/strategia-di-marketing-commerciale-per-gvq-canada-in-francia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" 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