{"id":19940,"date":"2024-06-16T11:01:57","date_gmt":"2024-06-16T09:01:57","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/piattaforme-di-marca-per-thalasso-n1-ovoyages\/"},"modified":"2024-06-16T11:01:57","modified_gmt":"2024-06-16T09:01:57","slug":"piattaforme-di-marca-per-thalasso-n1-ovoyages","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/piattaforme-di-marca-per-thalasso-n1-ovoyages\/","title":{"rendered":"Piattaforme di marca per Thalasso N1 &amp; \u00d4voyages"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Thalasso N\u00b01 e \u00d4voyages sono due marchi turistici storici che stanno cercando di capire meglio il loro posizionamento nel settore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thalasso N\u00b01 \u00e8 il tour operator specializzato nel mercato del benessere in Francia; il leader storico in Francia nel segmento del benessere.<br \/>\n\u00d4voyages \u00e8 uno dei primi 3 tour operator generalisti in Francia, che offre destinazioni a medio e lungo raggio.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I brand che offrono viaggi in club o vacanze Thalasso vogliono affermare un posizionamento che sia attraente, d&#8217;impatto e che diventi un riflesso per il loro target principale di viaggiatori.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;obiettivo \u00e8 che sia facile da capire e da riconoscere, quando lo si scopre e quando comunica, un simbolo, un gruppo, una comunit\u00e0, un posizionamento che parli a tutti.  <\/span><\/p>\n<p><strong>Complessit\u00e0 della missione :  <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modernizzare l&#8217;immagine di un&#8217;azienda che opera in un settore con un&#8217;immagine obsoleta<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comunicare un&#8217;immagine dinamica per il settore del relax e del benessere  <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Rebranding e modernizzazione delle immagini di due marchi turistici storici, Thalasso N1 e \u00d4Voyages&#8217;.<\/p>\n","protected":false},"featured_media":17898,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[967],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[977],"class_list":["post-19940","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-branding-it","branding-branding-it","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Piattaforme di marca per Thalasso N1 &amp; 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