{"id":20015,"date":"2024-05-24T17:22:28","date_gmt":"2024-05-24T15:22:28","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/creazione-di-contenuti-btob-per-la-fiera-iftm\/"},"modified":"2024-05-24T17:22:28","modified_gmt":"2024-05-24T15:22:28","slug":"creazione-di-contenuti-btob-per-la-fiera-iftm","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/creazione-di-contenuti-btob-per-la-fiera-iftm\/","title":{"rendered":"Creazione di contenuti BtoB per la fiera IFTM"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Unire, coinvolgere e animare: questo \u00e8 il credo dello show nell&#8217;ambito di una dinamica a 360\u00b0.<br \/>\nOffrire ai professionisti del turismo un modo per promuovere la propria attivit\u00e0 attraverso video interessanti, suscitando la curiosit\u00e0 e l&#8217;impegno della comunit\u00e0 attraverso un format moderno e al passo con l&#8217;attualit\u00e0. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le sessioni di IFTM &#8216;Canap&#8217; hanno messo in luce le testimonianze e le esperienze di alcuni dei pi\u00f9 grandi nomi del turismo leisure e business, che hanno condiviso le loro opinioni sulle sfide del mercato attuale, sui loro sviluppi interni e personali.<br \/>\nSi tratta di una raccolta di storie e confidenze perfettamente in linea con la sfida conversazionale dei social network: creare uno spazio aperto per la discussione e l&#8217;ispirazione.<br \/>\nIl formato, che pu\u00f2 essere adattato a piacimento, \u00e8 stato poi esteso a formati live, in diretta alla fiera, e a una versione &#8220;casalinga&#8221;, che consente a chiunque di contribuire con la propria storia: una portabilit\u00e0 perfetta!  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Complessit\u00e0 della missione :  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L&#8217;agenzia agisce come responsabile della produzione  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I servizi di un direttore artistico per progettare gli elementi decorativi dei video (produzione della porta, decorazioni, ecc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reattivit\u00e0 basata sui momenti salienti dell&#8217;anno per realizzare prodotti basati sullo storytelling<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Lo show mira a unire e coinvolgere i professionisti del turismo con video moderni e coinvolgenti, mentre il Canap&#8217; di IFTM mette in mostra le testimonianze dei grandi nomi del settore, creando uno spazio di discussione e ispirazione che pu\u00f2 essere adattato a formati live e home-made.<\/p>\n","protected":false},"featured_media":17418,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1114],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[1115],"branding":[],"class_list":["post-20015","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-contenuto-del-marchio","brand-content-contenuti-del-marchio","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creazione di contenuti BtoB per la fiera IFTM &#8211; Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/creazione-di-contenuti-btob-per-la-fiera-iftm\/\" \/>\n<meta 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