{"id":20151,"date":"2024-06-17T11:36:21","date_gmt":"2024-06-17T09:36:21","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/promuovere-le-destinazioni-francesi-terres-de-seine\/"},"modified":"2024-06-17T11:36:21","modified_gmt":"2024-06-17T09:36:21","slug":"promuovere-le-destinazioni-francesi-terres-de-seine","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/promuovere-le-destinazioni-francesi-terres-de-seine\/","title":{"rendered":"Promuovere le destinazioni francesi: Terres de Seine"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La nuova destinazione di fuga nel nord-ovest di Yvelines, tra Parigi e la Normandia, a soli 40 minuti dalla capitale.<br \/>\nDa Conflans-Sainte-Honorine a Mousseaux-sur-Seine, quest&#8217;area di 500 km\u00b2 sulle rive della Senna \u00e8 tutta da esplorare.<br \/>\nChe tu sia una famiglia, una coppia, un viaggiatore solitario o un gruppo di amici, lascia che sia l&#8217;ispirazione a guidare le tue prossime esperienze, che siano attive, gastronomiche, culturali o contemplative.<br \/>\nIl programma della tua prossima vacanza: Lascia perdere e prenditi il tempo per goderti le tue esperienze.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Terres de Seine ha commissionato a Travel-Insight il lancio della destinazione nel 2021 e la sua visibilit\u00e0 sulla stampa francese.<\/span><\/p>\n<p><strong>La risposta e le azioni intraprese dall&#8217;agenzia :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sviluppo e gestione della strategia di stampa  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crea un elenco di giornalisti target<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produzione e distribuzione di 12 comunicati stampa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produzione editoriale e grafica di cartelle stampa  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organizzazione di press tour di gruppo e individuali<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organizzazione di una partnership con l&#8217;Associazione dei giornalisti del turismo (AJT) per l&#8217;organizzazione del loro viaggio annuale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestione delle richieste in entrata e delle richieste dei giornalisti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reporting e analisi degli spin-off<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Terres de Seine, una nuova destinazione di fuga tra Parigi e la Normandia Terres de Seine, che offre 500 km\u00b2 di scoperte lungo la Senna, ha incaricato Travel-Insight di lanciare la sua destinazione nel 2021 e di affermare la sua reputazione sulla stampa francese.<\/p>\n","protected":false},"featured_media":17266,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[1122],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[1123],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-20151","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","etudes_de_cas-relazioni-con-la-stampa","relations-presse-relazioni-con-la-stampa","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Promuovere le destinazioni francesi: Terres de Seine &#8211; 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