{"id":18316,"date":"2017-03-06T14:05:50","date_gmt":"2017-03-06T13:05:50","guid":{"rendered":"https:\/\/www.travel-insight.fr\/che-cose-un-influencer-e-come-si-riconosce\/"},"modified":"2017-03-06T14:05:50","modified_gmt":"2017-03-06T13:05:50","slug":"che-cose-un-influencer-e-come-si-riconosce","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/it\/che-cose-un-influencer-e-come-si-riconosce\/","title":{"rendered":"Che cos’\u00e8 un influencer e come si riconosce?"},"content":{"rendered":"
\n

Gli influencer hanno una lunga storia.
\nDa quando sono nati i social network, hanno preso nuova vita. Facebook, Snapchat, Twitter e Instragram hanno reso l’interazione pi\u00f9 facile e pi\u00f9 “virale”<\/a>.
\nC’\u00e8 una vera e propria mania intorno a questo fenomeno che riguarda tutte le et\u00e0.
\nSia che si tratti di blogger o di utenti dei social network, le loro opinioni contano e hanno un’influenza reale, una manna dal cielo per la visibilit\u00e0 dei marchi turistici. <\/p>\n

\n

Che cos’\u00e8 un influencer?<\/h2>\n

Un influencer \u00e8 una persona in grado di modificare o canalizzare il comportamento del proprio pubblico.
\nCon un impatto diretto o indiretto, le loro pubblicazioni coinvolgono, attirano l’attenzione e trasmettono un messaggio che unisce la loro comunit\u00e0.
\nSpesso hanno un pubblico molto vasto, distribuito sui vari social network, per cui possono raggiungere i lettori ovunque si trovino.
\nAd esempio, un post sul blog viene trasmesso su Snapchat, poi su Instagram e infine su Twitter. La sua forza sta nel fatto di avere un pubblico che lo ascolta per la sua competenza in un campo<\/b>, che lo raggiunge facilmente, che si impegna con le sue parole e che si identifica nelle sue pubblicazioni. <\/p>\n

\n

Come si fa a trovarlo e a riconoscerlo?<\/h2>\n<\/div>\n
\n
\n
Esistono metodi per trovarli, come l’influencer marketing<\/a>:<\/b>non si tratta di una tecnica nuova, ma ci permette di spendere una parola per il lavoro piuttosto dispendioso che i brand svolgono regolarmente per le loro esigenze di comunicazione.
\nQuando cerchi contenuti, sia editoriali che visivi, ti imbatterai sicuramente negli influencer e al momento non c’\u00e8 altro modo per trovarli.
\nEsistono alcune directory che possono aiutarti, ma la domanda \u00e8: vuoi adottare un approccio qualitativo o no?
\nUna cosa \u00e8 trovare gli influencer, un’altra \u00e8 assicurarsi che corrispondano al tuo tema e al tuo obiettivo di prospezione.
\nIl modo migliore per trovarli \u00e8 fare un elenco di tutti gli influencer che ti corrispondono e dedurre un indice di influenza.
\nTi consiglio il seguente elenco da tenere a mente quando intraprendi questa avventura: – Rivolgiti a diversi influencer specializzati<\/b>: Blogger, Instagrammers, snapchaters, youtubers, ecc. Devi moltiplicare i canali di distribuzione per garantire la massima visibilit\u00e0. – Qual \u00e8 la loro nicchia?<\/b> Quali contenuti producono?
\nE per quale target di pubblico?
\nUn influencer specializzato \u00e8 una persona che lavora in un settore particolare.
\nSe sei un marchio di lusso e assumi uno youtuber che \u00e8 solito fare video divertenti per un pubblico di giovani tra i 18 e i 25 anni, devi ammettere che non funzioner\u00e0!
\nQuindi, questa parte \u00e8 piuttosto semplice, ma \u00e8 importante puntare su un influencer che corrisponda alla tua immagine e al tuo pubblico di riferimento. <\/div>\n<\/div>\n<\/div>\n
\n
\n
\n

– Che impegno ha?<\/b> Senza impegno, sarai sulla buona strada. E ricorda, solo perch\u00e9 un blogger ha centomila fan non significa che sar\u00e0 influente.<\/p>\n

Per farlo, osserviamo il numero di fan che ha e vediamo se il numero di commenti, condivisioni e like \u00e8 rappresentativo di una comunit\u00e0 che lo sostiene.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Gli influencer hanno una lunga storia. Da quando sono nati i social network, hanno preso nuova vita. Facebook, Snapchat, Twitter e Instragram hanno reso l’interazione pi\u00f9 facile e pi\u00f9 “virale”. C’\u00e8 una vera e propria mania intorno a questo fenomeno che riguarda tutte le et\u00e0. Sia che si tratti di blogger o di utenti dei… Continue reading Che cos’\u00e8 un influencer e come si riconosce?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":11334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[579],"tags":[768,574,767,769,668],"class_list":["post-18316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relazioni-con-gli-influencer","tag-facebook-it","tag-influencer-it-2","tag-influencer-marketing","tag-instagram-it","tag-reti-sociali","entry"],"acf":[],"yoast_head":"\nChe cos'\u00e8 un influencer e come si riconosce? – Travel Insight<\/title>\n<meta name=\"description\" content=\"Non sai come riconoscere un travel blogger o un influencer? 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