{"id":19166,"date":"2020-04-23T11:53:08","date_gmt":"2020-04-23T09:53:08","guid":{"rendered":"https:\/\/www.travel-insight.fr\/strategia-di-social-media-per-les-vedettes-de-paris\/"},"modified":"2020-04-23T11:53:08","modified_gmt":"2020-04-23T09:53:08","slug":"strategia-di-social-media-per-les-vedettes-de-paris","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/it\/strategia-di-social-media-per-les-vedettes-de-paris\/","title":{"rendered":"Strategia di social media per Les Vedettes de Paris"},"content":{"rendered":"

Dal 1976, Les Vedettes de Paris offre crociere turistiche di alta qualit\u00e0<\/a> su barche tradizionali a conduzione familiare per scoprire Parigi e i suoi monumenti dalla Senna.
\nLa concorrenza \u00e8 agguerrita, quindi \u00e8 fondamentale conquistare i futuri turisti in anticipo, in modo che si rivolgano naturalmente alle Vedettes de Paris quando vengono nella capitale.
\nVediamo quindi come le Vedettes de Paris stanno cercando di conquistare i turisti francesi e stranieri, in particolare i mercati degli Stati Uniti e del Regno Unito, creando un vero e proprio legame con loro sui social network<\/a>. <\/p>\n

Per scoprirlo, incontriamo Mona Karaa, Marketing Manager, che ci spiega la strategia dei social media della compagnia di crociere parigina.<\/p>\n

\n

\"\"Puoi presentarti e dirci qualcosa di pi\u00f9 sulla tua posizione con Les Vedettes de Paris? <\/strong><\/p>\n

Provenendo dal settore della stampa MICE e Business Travel, sono entrata nel team di Vedettes de Paris un po’ per caso come Marketing Manager.
\nL’obiettivo dell’azienda era quello di lanciare un piano per sviluppare la consapevolezza del marchio sul mercato digitale.
\nSi trattava di lavorare su una strategia basata sul nuovo sito web appena lanciato, sui social network e sulla distribuzione con le reti di partner. <\/em><\/p>\n

Cosa avete fatto per distinguervi dai vostri concorrenti, in particolare nei mercati degli Stati Uniti e del Regno Unito? <\/strong><\/p>\n

Ci rivolgiamo principalmente a singoli individui, a differenza di alcuni nostri concorrenti che si rivolgono a grandi gruppi.
\nDi conseguenza, dobbiamo rivolgerci a tutti i nostri visitatori per la prima volta prima che arrivino a Parigi.
\nL’immaginario parigino si riflette nel romanticismo, nell’architettura, nei paesaggi imperdibili, nella cultura e nella gastronomia.
\nAbbiamo quindi deciso di basarci su questi punti di forza per comunicare, mettendo in risalto le foto di Parigi e le viste dalle nostre barche, i nostri prodotti di bordo come lo Champagne (che questi clienti adorano), gli aneddoti sulla capitale e i suoi monumenti e l’esperienza Vedettes ‘\u00e0 la parisienne’. <\/em><\/p>\n

\"\"<\/p>\n

Quali sono gli obiettivi della tua strategia digitale? <\/strong><\/p>\n

Ci impegniamo a trasmettere i nostri valori (cordialit\u00e0, fascino e passione), a sviluppare la nostra reputazione e a rendere Vedettes de Paris la compagnia essenziale per scoprire Parigi e vivere una vera esperienza parigina.<\/em><\/p>\n

\"\"<\/strong><\/p>\n

Quali sono i social network pi\u00f9 importanti per te? <\/strong><\/p>\n

Facebook e Instagram!
\nSono il modo migliore per comunicare con i nostri clienti, il pi\u00f9 visivo e il pi\u00f9 interattivo. <\/em><\/p>\n

Come misuri l’efficacia delle tue azioni e su quali KPI? <\/strong><\/p>\n

Utilizziamo strumenti statistici per misurare il nostro pubblico, comprendere il comportamento dei nostri clienti e misurare la conversione durante le offerte promozionali.<\/em><\/p>\n

Travel Insight ti sta aiutando con le tue comunicazioni sui social media.
\nCosa c’\u00e8 in ballo per te? <\/strong><\/p>\n

Competenza e tempo!
\nNon abbiamo le risorse interne per implementare la strategia che abbiamo sviluppato.
\nQuando collaboriamo con Travel Insight, beneficiamo non solo della nostra esperienza sui social media, ma anche del successo dei nostri progetti.
\nLa nostra reputazione non \u00e8 mai stata cos\u00ec alta e la nostra presenza cos\u00ec forte. <\/em><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Dal 1976, Les Vedettes de Paris offre crociere turistiche di alta qualit\u00e0 su barche tradizionali a conduzione familiare per scoprire Parigi e i suoi monumenti dalla Senna. La concorrenza \u00e8 agguerrita, quindi \u00e8 fondamentale conquistare i futuri turisti in anticipo, in modo che si rivolgano naturalmente alle Vedettes de Paris quando vengono nella capitale. Vediamo… Continue reading Strategia di social media per Les Vedettes de Paris<\/span><\/a><\/p>\n","protected":false},"author":381,"featured_media":12202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[652,723],"tags":[],"class_list":["post-19166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-i-social-network","category-testimonianze","entry"],"acf":[],"yoast_head":"\nStrategia di social media per Les Vedettes de Paris – Travel Insight<\/title>\n<meta name=\"description\" content=\"Scopri come le Vedettes de Paris comunicano con i loro obiettivi in francese e in inglese.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Et elle fait d\u2019excellents cookies.","sameAs":["https:\/\/www.travel-insight.fr\/","https:\/\/www.linkedin.com\/in\/chlo-alfieri-2148b55b\/"],"url":"https:\/\/www.travel-insight.fr\/it\/author\/chloe\/"}]}},"featured_image_src":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/04\/ARTICLES-INTERVIEW-CLIENT-5-600x400.jpg","featured_image_src_square":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/04\/ARTICLES-INTERVIEW-CLIENT-5-600x600.jpg","author_info":{"display_name":"Chlo\u00e9 Pieplu","author_link":"https:\/\/www.travel-insight.fr\/it\/author\/chloe\/"},"jetpack_featured_media_url":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/04\/ARTICLES-INTERVIEW-CLIENT-5.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/posts\/19166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/users\/381"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/comments?post=19166"}],"version-history":[{"count":0,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/posts\/19166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/media\/12202"}],"wp:attachment":[{"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/media?parent=19166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/categories?post=19166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/tags?post=19166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}