{"id":19181,"date":"2020-05-01T15:13:44","date_gmt":"2020-05-01T13:13:44","guid":{"rendered":"https:\/\/www.travel-insight.fr\/intervista-al-cliente-il-rapporto-blogger-influencer-in-citizenm\/"},"modified":"2020-05-01T15:13:44","modified_gmt":"2020-05-01T13:13:44","slug":"intervista-al-cliente-il-rapporto-blogger-influencer-in-citizenm","status":"publish","type":"post","link":"https:\/\/www.travel-insight.fr\/it\/intervista-al-cliente-il-rapporto-blogger-influencer-in-citizenm\/","title":{"rendered":"Intervista al cliente : Il rapporto blogger\/influencer in citizenM"},"content":{"rendered":"

Da quasi due anni ci hai affidato la gestione delle tue relazioni con blogger e influencer per sviluppare il tuo appeal sul mercato francese.
\nEcco un bilancio di questa collaborazione. <\/span><\/p>\n

\n

Puoi presentarti e dirci qualcosa di pi\u00f9 sulla tua posizione in citizenM?<\/b><\/p>\n

Sono Rebecca, lavoro nel dipartimento commerciale di citizenM hotels dalla fine del 2018.
\nMi occupo principalmente del sito web francese e della brand awareness nel mercato francese. <\/span><\/p>\n

Quali sono le sfide attuali per un marchio come il tuo in termini di comunicazione digitale?<\/b><\/p>\n

citizenM hotels \u00e8 ancora in gran parte sconosciuto.
\nIl nostro obiettivo principale \u00e8 quindi quello di sviluppare la notoriet\u00e0 del marchio attraverso vari media digitali, adattandoci il pi\u00f9 possibile ai diversi mercati.
\nCerchiamo di differenziarci creando comunicazioni originali e creative, evidenziando i nostri punti di forza, tra cui la posizione ideale dei nostri hotel nelle principali citt\u00e0 del mondo e l’alta tecnologia delle nostre camere. <\/span><\/p>\n

Perch\u00e9 hai usato le tattiche di influenza per due anni di fila? <\/b><\/p>\n

Oggi la comunicazione \u00e8 essenzialmente digitale.
\nLa maggior parte dei viaggiatori generalmente consulta gli articoli dei blog, gli account dei social network e i commenti sui vari siti per ottenere le migliori raccomandazioni prima di partire per il proprio viaggio, sia esso di lavoro o di piacere. <\/span><\/p>\n

Abbiamo quindi deciso di avviare con voi delle operazioni di influencer per ampliare la reputazione di citizenM collaborando con diversi influencer con un profilo corrispondente al marchio in modo che possano condividere le loro esperienze con citizenM attraverso i loro social network.<\/span><\/p>\n

Cosa ti hanno portato queste operazioni e cosa hai imparato da esse? <\/b><\/p>\n

La maggior parte di queste operazioni si sono rivelate un successo, grazie alle persone scelte per queste collaborazioni, che hanno fornito una buona visibilit\u00e0 attraverso contenuti di qualit\u00e0, foto e video, spiegazioni e la condivisione delle loro esperienze attraverso i loro social network e articoli di blog. <\/span><\/p>\n

Come sono stati misurati i risultati di queste operazioni? <\/b><\/p>\n

Abbiamo potuto misurare l’impatto di queste operazioni tenendo conto del traffico reindirizzato al nostro sito tramite le storie pubblicate e i link pubblicati negli articoli del blog, nonch\u00e9 dell’aumento del numero di follower sul nostro account Instagram. <\/span><\/p>\n

Cosa ne hai ricavato?<\/b><\/p>\n

Questo tipo di campagna sul mercato francese \u00e8 stata la prima per noi e la ricorderemo come una buona esperienza con Travel Insight.
\nAbbiamo scelto una serie di influencer di qualit\u00e0, la maggior parte dei quali si \u00e8 dimostrata affidabile nella pubblicazione di contenuti, e i risultati sono stati piuttosto soddisfacenti. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Da quasi due anni ci hai affidato la gestione delle tue relazioni con blogger e influencer per sviluppare il tuo appeal sul mercato francese. Ecco un bilancio di questa collaborazione. Puoi presentarti e dirci qualcosa di pi\u00f9 sulla tua posizione in citizenM? Sono Rebecca, lavoro nel dipartimento commerciale di citizenM hotels dalla fine del 2018.… Continue reading Intervista al cliente : Il rapporto blogger\/influencer in citizenM<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":12134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[579,723],"tags":[],"class_list":["post-19181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relazioni-con-gli-influencer","category-testimonianze","entry"],"acf":[],"yoast_head":"\nIntervista al cliente : Il rapporto blogger\/influencer in citizenM – Travel Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel-insight.fr\/it\/intervista-al-cliente-il-rapporto-blogger-influencer-in-citizenm\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intervista al cliente : Il rapporto blogger\/influencer in citizenM\" \/>\n<meta property=\"og:description\" content=\"Da quasi due anni ci hai affidato la gestione delle tue relazioni con blogger e influencer per sviluppare il tuo appeal sul mercato francese. 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Il nous envoie d\u2019ailleurs un gif chaque jour, sur sa deuxi\u00e8me passion : la bonne table.","sameAs":["https:\/\/www.travel-insight.fr\/","https:\/\/www.linkedin.com\/in\/stanislaslucien\/","https:\/\/x.com\/https:\/\/twitter.com\/lustanislas?lang=fr"],"url":"https:\/\/www.travel-insight.fr\/it\/author\/admin\/"}]}},"featured_image_src":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/04\/citizenM-reseaux-sociaux-ho\u0302tels-influenceurs-600x400.jpg","featured_image_src_square":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/04\/citizenM-reseaux-sociaux-ho\u0302tels-influenceurs-600x600.jpg","author_info":{"display_name":"Stanislas Lucien","author_link":"https:\/\/www.travel-insight.fr\/it\/author\/admin\/"},"jetpack_featured_media_url":"https:\/\/www.travel-insight.fr\/wp-content\/uploads\/2020\/04\/citizenM-reseaux-sociaux-ho\u0302tels-influenceurs.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/posts\/19181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/comments?post=19181"}],"version-history":[{"count":0,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/posts\/19181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/media\/12134"}],"wp:attachment":[{"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/media?parent=19181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/categories?post=19181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travel-insight.fr\/it\/wp-json\/wp\/v2\/tags?post=19181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}