{"id":19271,"date":"2024-06-17T11:38:01","date_gmt":"2024-06-17T09:38:01","guid":{"rendered":"https:\/\/www.travel-insight.fr\/etudes-de-cas\/promozione-delle-destinazioni-estere-egitto\/"},"modified":"2024-06-17T11:38:01","modified_gmt":"2024-06-17T09:38:01","slug":"promozione-delle-destinazioni-estere-egitto","status":"publish","type":"etudes-de-cas","link":"https:\/\/www.travel-insight.fr\/it\/etudes-de-cas\/promozione-delle-destinazioni-estere-egitto\/","title":{"rendered":"Promozione delle destinazioni estere: Egitto"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Il Ministero del Turismo e delle Antichit\u00e0 egiziano, tramite la sua agenzia europea MCGlobal, ha incaricato Travel-Insight di gestire la sua campagna invernale sul mercato francese.<br \/>\nL&#8217;obiettivo era quello di mettere in evidenza le attrazioni della destinazione per i pensionati e i nomadi digitali che effettuano lunghi soggiorni.   <\/span><\/p>\n<p><strong>La risposta e le azioni intraprese dall&#8217;agenzia :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sviluppo e gestione della strategia di stampa  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crea un elenco di giornalisti target<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produzione e distribuzione di 4 comunicati stampa su diversi temi legati alla campagna invernale.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organizzazione di un viaggio stampa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organizzazione di una conferenza stampa in occasione della mostra di Ramses a Parigi  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gestione delle richieste in entrata e delle richieste dei giornalisti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reporting e analisi degli spin-off<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Il Ministero del Turismo e delle Antichit\u00e0 egiziano, tramite la sua agenzia europea MCGlobal, ha incaricato Travel-Insight di gestire la sua campagna invernale sul mercato francese, volta a promuovere la destinazione a pensionati e nomadi digitali per soggiorni di lunga durata.<\/p>\n","protected":false},"featured_media":17218,"parent":0,"menu_order":0,"template":"","etudes_de_cas":[],"etiquettes_etudes_de_cas":[],"influence":[],"trade-marketing":[],"relations-presse":[],"social-media":[],"brand-content":[],"branding":[],"class_list":["post-19271","etudes-de-cas","type-etudes-de-cas","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Promozione delle destinazioni estere: Egitto &#8211; 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